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Don E. Schultz

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Don E. Schultz

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Don E. Schultz’s books

Average rating: 3.6 · 151 ratings · 16 reviews · 33 distinct works

	IMC, the Next Generation Five Steps for Delivering Value and Measuring Returns Using Marketing Communication by Don E. Schultz, Heidi F. Schultz 3.95 avg rating — 37 ratings — published 2003 — 4 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Integrated Marketing Communications: Putting It Together & Making It Work by Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn 3.42 avg rating — 24 ratings — published 1993 — 5 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The New Marketing Paradigm: Integrated Marketing Communications by Don E. Schultz, Robert F. Lauterborn 3.67 avg rating — 12 ratings — published 1996 — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Sales Promotion Essentials : The 10 Basic Sales Promotion Techniques... and How to Use Them 3.38 avg rating — 13 ratings — published 1982 — 9 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Strategic Brand Communication Campaigns by Don E. Schultz, Beth E. Barnes 4.10 avg rating — 10 ratings — published 1999 — 5 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Building Customer-brand Relationships 3.42 avg rating — 12 ratings — published 2009 — 7 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Essentials of Advertising Strategy by Don E. Schultz, Stanley I. Tannenbaum, Anne Allison 3.14 avg rating — 7 ratings — published 1981 — 5 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Strategic Advertising Campaigns 4.25 avg rating — 4 ratings — published 1979 — 9 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Retail Communities: Customer-Driven Retailing by Don E. Schultz, Martin P. Block Ph. D., BIGresearch 4.33 avg rating — 3 ratings — published 2009 — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Communicating Globally: An Integrated Marketing Approach by Don E. Schultz, Philip J. Kitchen 2.50 avg rating — 4 ratings — published 2000 — 4 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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