|
Snow Leopard: How Legendary Writers Create A Category Of One
by
|
|
|
Become Known For A Niche You Own: Why Legendary Writers Use Languaging To Design New & Different Categories
by
|
|
|
The 22 Laws of Category Design: Name & Claim Your Niche, Share Your POV, And Move The World From Where It Is To Somewhere Different
by
|
|
|
The Category Design Toolkit: Beyond Marketing: 15 Frameworks For Creating & Dominating Your Niche
by
4.22 avg rating — 49 ratings
—
published
2021
—
3 editions
|
|
|
A Marketer's Guide To Category Design: How To Escape The "Better" Trap, Dam The Demand, And Launch A Lightning Strike Strategy
by
|
|
|
The Content Pyramid: The 5 Levels Of Becoming A Legendary Writer, Creator, and Thought Leader
by
|
|
|
The Power Of A Point Of View: Everything Is The Way It Is Because Someone Changed The Way It Was
by
really liked it 4.00 avg rating — 12 ratings
—
2 editions
|
|
|
The Big Brand Lie: How Categories Make Brands & Why Brand Marketers Never Believe It
by
|
|
|
How To Write A Top 1% Business Newsletter: 7 Ways To Differentiate Your Content
by
|
|
|
No Ocean Strategy: Why Sailing For Blue Ocean Is A Ticket On The Titanic
by
|
|
|
DAM The Demand: How To Redesign Your Category And Take 76% Of The Market
by
|
|
|
The Lightning Strike Strategy: How To Plan An Annual Marketing Strategy That Solidifies Your Leadership Position
by
|
|
|
A Super Of 1 Is A Super Of 9: How To Use Superconsumer Data To Anticipate New Areas Of Business Growth
by
|
|
|
Position Yourself Or Be Positioned: The Personal Category Design Playbook
by
it was amazing 5.00 avg rating — 3 ratings
—
2 editions
|
|
|
Paid To Create: How To Leverage Your Intellectual Capital To Accelerate Your Career & Achieve Financial Freedom
by
3.50 avg rating — 4 ratings
|
|
|
The 8 Category Levers: How To Build A Massive, Pacific Ocean-Sized Differentiation Moat
by
4.67 avg rating — 3 ratings
|
|
|
How To Build Your First (Crazy Profitable) Business As A Teenager: 18 Radical Ideas For 18-Year-Old Entrepreneurs And Younger
by
|
|
|
The Art Of Fresh Thinking: How To Create Obvious & Non-Obvious Content
by
|
|
|
Content-Free Marketing: How Marketers Got Duped Into Saying Nothing, Everywhere
by
|
|
|
The "Me" Disease: Why Personal Branding Is A Lie
by
really liked it 4.00 avg rating — 3 ratings
—
published
2021
|
|
|
The Big Product Lie: Why Minimum Viable Product, Product-Led Growth, And Product-Market Fit Are Myths
by
it was amazing 5.00 avg rating — 2 ratings
—
2 editions
|
|
|
How To Make Money In A Recession: 5 Steps To Create Demand For Your Product, Service, Or Platform
by
3.33 avg rating — 3 ratings
|
|
|
The Breakthrough Game: An Exercise In Category Creation
by
3.33 avg rating — 3 ratings
|
|
|
Category Science 101: How To Use The Right Historical Data, The Right Way, To Spot Weird Future Exponential Opportunities
by
4.50 avg rating — 2 ratings
|
|
|
Crossing The Chasm With Category Science: 7 Ways To Use Historical Data To Spot Future Exponential Growth Opportunities
by
4.50 avg rating — 2 ratings
|
|
|
The Category Design Scorecard
by
really liked it 4.00 avg rating — 2 ratings
|
|
|
Category Design 101: End Of Year 2022 Q&A
by
really liked it 4.00 avg rating — 2 ratings
|
|
|
Living Your Category POV: Why Founder/CEO-Problem Fit Defines Whether You Are A Missionary Or A Mercenary
by
liked it 3.00 avg rating — 2 ratings
|
|
|
The Meta Problem: Will Facebook’s New Category & Brand Work?
by
liked it 3.00 avg rating — 2 ratings
|
|
|
The Category King Of Crypto: The Value Of Bitcoin Most People Can't See
by
liked it 3.00 avg rating — 2 ratings
|
|
* Note: these are all the books on Goodreads for this author. To add more books,
click here.