Books by J. Edward Russo

J. Edward Russo
Average rating 3.66 · 253 ratings · 13 reviews · shelved 1,248 times

Showing 5 distinct works.

	Winning Decisions: Getting It Right the First Time by J. Edward Russo, Paul J.H. Schoemaker 3.65 avg rating — 237 ratings — published 2001 — 7 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Confident Decision-making: How to Make the Right Decision Every Time by J. Edward Russo, Paul J.H. Schoemaker really liked it 4.00 avg rating — 3 ratings — published 1991 — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Winning Decisions by J. Edward Russo, Paul J.H. Schoemaker really liked it 4.00 avg rating — 1 rating — published 2010	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Toward an empirical technology for identifying misleading advertising by J. Edward Russo 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The value of unit price information and an information processing analysis of point-of-purchase decisions by J. Edward Russo 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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