J. Edward Russo’s Followers (5)

J. Edward Russo

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Nonfiction, Psychology

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Professor Russo holds a bachelor's degree in mathematics, a master's degree in probability and statistics, and a doctoral degree in cognitive psychology. He has consulted for numerous public and private organizations. His research centers on decision making for managers and consumers. His published work has dealt with advertising, behavioral methodologies, consumer-information aids, decision processes, the distortion of information during a decision, and product knowledge.
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J. Edward Russo’s books

Average rating: 3.66 · 253 ratings · 13 reviews · 6 distinct works • Similar authors

	Winning Decisions: Getting It Right the First Time by J. Edward Russo, Paul J.H. Schoemaker 3.65 avg rating — 237 ratings — published 2001 — 7 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Confident Decision-making: How to Make the Right Decision Every Time by J. Edward Russo, Paul J.H. Schoemaker really liked it 4.00 avg rating — 3 ratings — published 1991 — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Winning Decisions by J. Edward Russo, Paul J.H. Schoemaker really liked it 4.00 avg rating — 1 rating — published 2010	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Toward an empirical technology for identifying misleading advertising 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The value of unit price information and an information processing analysis of point-of-purchase decisions 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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Quotes by J. Edward Russo (?)

“good decision-making is the key to good outcomes. Reject absolute answers and recognize uncertainty. Weigh the probabilities. Don’t let uncertainty paralyze you. And evaluate decisions not just on the results, but on how they are made.” 1”
― J. Edward Russo, Winning Decisions: Getting It Right the First Time

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J. Edward Russo’s Followers (5)

J. Edward Russo

Combine EditionsJ. Edward Russo’s books

Combine Editions
J. Edward Russo’s books