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“We use other people's brains to navigate the world: to acquire skills and practices, and to access knowledge systems of long-dead strangers. We call this 'culture'.”
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“Copying lies at the heart of creativity.”
― Copy, Copy, Copy: How to Do Smarter Marketing by Using Other People's Ideas
― Copy, Copy, Copy: How to Do Smarter Marketing by Using Other People's Ideas
“we are a we-species who do individually what we do largely because of each other. As my childhood excuse ran, ‘Bigger boys made me do”
― Herd: How to Change Mass Behaviour by Harnessing Our True Nature
― Herd: How to Change Mass Behaviour by Harnessing Our True Nature
