David Airey > Quotes

“A logoless company is a faceless man”
― David Airey, Logo Design Love: A guide to creating iconic brand identities

“Whether it’s fair or not, we often do judge books by their covers.”
― David Airey, Logo Design Love: A guide to creating iconic brand identities

“Antoine de Saint-Exupery once said, “A goal without a plan is just a wish.”
― David Airey, Work for Money, Design for Love: Answers to the Most Frequently Asked Questions About Starting and Running a Successful Design Business

“When you give a client something for free, you send the signal that everything will be free (or at least hugely discounted). And that’s bad management.”
― David Airey, Work for Money, Design for Love: Answers to the Most Frequently Asked Questions About Starting and Running a Successful Design Business

“A successful design may meet the goals set in your design brief, but a truly enviable iconic design will also be simple, relevant, enduring, distinctive, memorable, and adaptable.”
― David Airey, Logo Design Love: A guide to creating iconic brand identities

“Mind-mapping”
― David Airey, Logo Design Love: A Guide to Creating Iconic Brand Identities

“Don’t go into business with your best friends because it’s highly likely that you’ll lose them.”
― David Airey, Work for Money, Design for Love: Answers to the Most Frequently Asked Questions About Starting and Running a Successful Design Business

“It is only after a mark is officially adopted that the public will embrace it and with time come to associate it with their feelings about the company or institution it represents. Like a good red wine, a trademark needs to mature.”
― David Airey, Logo Design Love: A guide to creating iconic brand identities

“Whether it’s fair or not, we often do judge books by their covers. And that’s why the perceived value of a service or product is usually greater than the actual one. The same visual identity seen time and again builds trust, and trust keeps customers coming back for more.”
― David Airey, Logo Design Love: A guide to creating iconic brand identities

“Saint-Exupery once said, “A goal without a plan is just a wish.”
― David Airey, Work for Money, Design for Love: Answers to the Most Frequently Asked Questions About Starting and Running a Successful Design Business

“If 33 years are taken up with sleep, 10 years in childhood, and 20 years lost in old age, that leaves just 37 years to create something meaningful.”
― David Airey, Work for Money, Design for Love: Answers to the Most Frequently Asked Questions About Starting and Running a Successful Design Business

“Not every brand name will suit the same language-centric idea, but keep it in mind, because it’s one more tool to use when the time is right.”
― David Airey, Logo Design Love: A guide to creating iconic brand identities

“Successful negotiation was addressing the needs of the client while retaining our excitement for the task.”
― David Airey, Identity Designed: The Definitive Guide to Visual Branding

“successful identity project needs internal buy-in, where the client feels more unified behind a vision and direction. It’s then much easier for the client to communicate that vision externally.”
― David Airey, Identity Designed: The Definitive Guide to Visual Branding

“Confidence means believing in yourself. If you don’t believe that what you have to offer is of any value, well, no one’s going to pay for it.”
― David Airey, Work for Money, Design for Love: Answers to the Most Frequently Asked Questions About Starting and Running a Successful Design Business

“much more than a design process: “It was an incredible catalyst for internal and external change.”
― David Airey, Logo Design Love: A guide to creating iconic brand identities

“It’s kind of like putting a face to a name—logos help people remember their experiences with companies.”
― David Airey, Logo Design Love: A guide to creating iconic brand identities

“Use your deadlines “A deadline can be a designer’s greatest single source of motivation,” said Blair Thomson of UK design studio Believe in.”
― David Airey, Logo Design Love: A guide to creating iconic brand identities