Meera Kothand > Quotes

“Quit trying to be better than your competitors. Think of how you can position yourself differently.”
― Meera Kothand, Your First 100: How to Get Your First 100 Repeat Customers (and Loyal, Raving Fans) Buying Your Digital Products Without Sleazy Marketing or Selling Your Soul

“Why I _____ when I had ______ E.g. Why I invested in Convertkit when I was earning $0 on my blog”
― Meera Kothand, The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells

“bloggers in your space that are bigger than you? Look at the content that’s popular on their site. Use Buzzsumo to find out what their top posts are. Look at the comments on their posts to determine what your target audience are looking for.”
― Meera Kothand, The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells

“Are you sending emails on vastly different topics?”
― Meera Kothand, 300 Email Marketing Tips: Critical Advice And Strategy 
To Turn Subscribers Into Buyers & Grow 
A Six-Figure Business With Email

“And the expressions drill down into the tiny nuances of how your brand voice comes across.”
― Meera Kothand, The Blog Startup: Proven Strategies to Launch Smart and Exponentially Grow Your Audience, Brand, and Income without Losing Your Sanity or Crying Bucketloads of Tears

“Using ellipses, starting sentences with the words or, and, or but—these style choices are ok and make you look human. (I’ve used them several times throughout this book.)”
― Meera Kothand, 300 Email Marketing Tips: Critical Advice And Strategy 
To Turn Subscribers Into Buyers & Grow 
A Six-Figure Business With Email

“It has a clearly identifiable point of view - This is content that takes a stance about the topics and problems in your niche. These views could be polarizing to a certain extent, but that’s what makes people decide whether to follow you and continue to read your content. These are what opinion posts are made up of.”
― Meera Kothand, The Profitable Content System: The Entrepreneur's Guide to Creating Wildly Profitable Content Without Burnout

“Type of content for this category: Case studies of your students or clients or even of yourself are great for this category.”
― Meera Kothand, The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells

“Examples of post types for this category: 9 ridiculously simple shortcuts to _______ (make turkey / cut chicken / write a book...the possibilities are endless)”
― Meera Kothand, The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells

“This will form the basis of every single piece of content you create.”
― Meera Kothand, The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells

“Tell them what you help with”
― Meera Kothand, The Blog Startup: Proven Strategies to Launch Smart and Exponentially Grow Your Audience, Brand, and Income without Losing Your Sanity or Crying Bucketloads of Tears

“Let’s take a website for moms who are attempting to build a home VA business. The categories could be: • Marketing yourself • Dealing with clients • Pricing your services”
― Meera Kothand, The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells

“Why should I use [TOPIC] in my life/business? • What is [TOPIC] about? • What’s the meaning of [BASIC TERMS/WORDS/JARGON SURROUNDING THE TOPIC]? • Why I should stop [DOING SOMETHING RELATED TO THE TOPIC]? What [MISTAKES RELATED TO THE TOPIC] should I stop making?”
― Meera Kothand, The Profitable Content System: The Entrepreneur's Guide to Creating Wildly Profitable Content Without Burnout

“SECTION I GRAVY — THAT WHICH FEEDS THE PROFITABLE CONTENT SYSTEM”
― Meera Kothand, The Profitable Content System: The Entrepreneur's Guide to Creating Wildly Profitable Content Without Burnout

“Whether you already have offers or you’re thinking of creating one, your content doesn’t connect you and the problem your reader is trying to solve.”
― Meera Kothand, The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells

“I find that sometimes it’s easier to define what you don’t want, rather than what you do want. So think about this from this angle. • My ideal reader is unlikely to be… • My ideal reader is unlikely to identify with the term… • My ideal reader is unlikely to be interested in… Start with this if you’re really stumped on defining your ideal reader. Here’s an example of my ideal reader description when I started out.”
― Meera Kothand, The Blog Startup: Proven Strategies to Launch Smart and Exponentially Grow Your Audience, Brand, and Income without Losing Your Sanity or Crying Bucketloads of Tears

“Arts & Entertainment, Construction, Human Resources, Legal & Government, and Real Estate having the highest open rates.”
― Meera Kothand, 300 Email Marketing Tips: Critical Advice And Strategy 
To Turn Subscribers Into Buyers & Grow 
A Six-Figure Business With Email

“I would never want my content to be ___________.”
― Meera Kothand, The Blog Startup: Proven Strategies to Launch Smart and Exponentially Grow Your Audience, Brand, and Income without Losing Your Sanity or Crying Bucketloads of Tears

“Then list down everything that your opt-in covers in bullet points. If you’re struggling with this, here are a few ways you can present your bullet points: ■ Add intrigue by hinting at a secret or a myth. ■ Give a warning. ■ Add an “even if” statement. ■ Specify a branded technique.”
― Meera Kothand, The Blog Startup: Proven Strategies to Launch Smart and Exponentially Grow Your Audience, Brand, and Income without Losing Your Sanity or Crying Bucketloads of Tears

“How you can apply this: Build marketing into your campaigns”
― Meera Kothand, The Profitable Content System: The Entrepreneur's Guide to Creating Wildly Profitable Content Without Burnout

“What Customers Crave,6 Author Nicholas J. Webb defines five touch points: Pre, First, In, Core, and Post.”
― Meera Kothand, Your First 100: How to Get Your First 100 Repeat Customers (and Loyal, Raving Fans) Buying Your Digital Products Without Sleazy Marketing or Selling Your Soul

“• I want my target audience persona to feel that I’m ________ when they read my posts and watch/listen to my content (e.g., motivating, approachable).”
― Meera Kothand, The Blog Startup: Proven Strategies to Launch Smart and Exponentially Grow Your Audience, Brand, and Income without Losing Your Sanity or Crying Bucketloads of Tears

“The more complex your offer, the more objections, false beliefs, and assumptions you need to help your subscriber overcome.”
― Meera Kothand, 300 Email Marketing Tips: Critical Advice And Strategy 
To Turn Subscribers Into Buyers & Grow 
A Six-Figure Business With Email

“DEFINE YOUR CONTENT PLAYING FIELD”
― Meera Kothand, The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells

“The content here is likely to be centered around the WHAT and WHY. It should also bring attention to the problem at hand.”
― Meera Kothand, The Profitable Content System: The Entrepreneur's Guide to Creating Wildly Profitable Content Without Burnout

“Points of differentiation are the attributes that make your brand unique. They are what make up your competitive advantage.”
― Meera Kothand, But I'm Not An Expert!: Go from newbie to expert and radically skyrocket your influence without feeling like a fraud

“Identify anyone who’s clicked on your sales page link in your email with a tag called “Prospect.” You can then send them tailored email content where you call out that you’re aware they’ve seen the sales page and invite them to ask questions or send them a midcart bonus.”
― Meera Kothand, 300 Email Marketing Tips: Critical Advice And Strategy 
To Turn Subscribers Into Buyers & Grow 
A Six-Figure Business With Email

“Here are 10 different types of posts to feed each of these content ideas.”
― Meera Kothand, The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells

“What are the possibilities? Do they know what solutions are out there and how yours is different?”
― Meera Kothand, The Profitable Content System: The Entrepreneur's Guide to Creating Wildly Profitable Content Without Burnout

“you’re going to discover a method of generating content ideas yourself.”
― Meera Kothand, The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells