David Amerland > Quotes

“Social media is addictive precisely because it gives us something which the real world lacks: it gives us immediacy, direction, a sense of clarity and value as an individual.”
― David Amerland, The Social Media Mind: How social media how social media is changing business, politics and science and helps create a new world order.

“I am a firm believer that knowledge is power but only if it leads to comprehension.”
― David Amerland, Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic

“Our insecurities drive us. Our fears control us. We try to hide the first and deny the second and it is exhausting us.”
― David Amerland, The Sniper Mind: Eliminate Fear, Deal with Uncertainty, and Make Better Decisions

“Social media is the empowerment of the individual at the expense of the system.”
― David Amerland, The Social Media Mind: How social media how social media is changing business, politics and science and helps create a new world order.

“Real search is about providing valuable information when it’s really needed to those who are actually looking for it.”
― David Amerland, Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic

“Everyone is driven by the need to fill their life with meaning. Sometimes this need is articulated clearly and then a purpose emerges and that leads to a sense of direction and a sense of mission. Most times it is not. So the void is filled with action. People have kids, gets mortgages, raise families, pay bills, go to work each day without asking why and then, some day, they die. Some times all this is enough. Many times it's not. Action fills the void nicely. Makes each day feel tiring. But without a sense of purpose. Without a sense of vision, it leads to a pattern of behavior that doesn't lead anywhere. Most times we die before we realize this of course.”
― David Amerland

“Every physical response, every psychological change and every mental transformation starts with the mind.”
― David Amerland, The Sniper Mind: Eliminate Fear, Deal with Uncertainty, and Make Better Decisions

“Communication without a specific focus is just noise. It achieves little beyond taking time and energy.”
― David Amerland, Google+ Hangouts for Business: How to use Google+ Hangouts to Improve Brand Impact, Build Business and Communicate in Real-Time

“At its most basic level semantic search applies meaning to the connections between the different data nodes of the Web in ways that allow a clearer understanding of them than we have ever had to date.”
― David Amerland, Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic

“We trust strangers not because they are always trustworthy but because we want to believe in a world where they are.”
― David Amerland, The Tribe That Discovered Trust: How Trust Is Created Lost and Regained in Commercial Interactions

“Search is the means through which we navigate the Web. If your business is not visible in search it is difficult for it to be found by your customers. Search, above all else, is marketing, and it is undergoing a massive change.”
― David Amerland, Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic

“Leaders lead by example. No leader asks more than he is prepared to give himself.”
― David Amerland, The Tribe That Discovered Trust: How Trust is Created, Propagated, Lost and Regained in Commercial Interactions

“What we learn from behavior economics is that the moment a metric is created it generates an incentive for people to pursue it.”
― David Amerland, Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic

“Hope is something that is built from small parts. Perceived actions. Observed effects. Imperfect understanding. Uncertain knowledge. Acknowledged fears. The things each of us projects and says and does in the physical world. Hope then is made up of tiny bits and pieces of us. All of us, together.”
― David Amerland

“Evolution has geared the human stress response to last about thirty seconds. It's enough time to facilitate fight or flight. Evolution has not adapted our brains or bodies to handle weeks or months of prolonged stress.”
― David Amerland, The Sniper Mind: Eliminate Fear, Deal with Uncertainty, and Make Better Decisions

“Despite the fact that logic tells us that we should not trust anyone, in any situation where the unknown variables are too many or the risks too high, we nevertheless go ahead and take what can only be called a leap of faith.”
― David Amerland, The Tribe That Discovered Trust: How Trust Is Created Lost and Regained in Commercial Interactions

“You can't be everything to everyone. At some point you need to make a choice of what truly matters to you and why.”
― David Amerland, Intentional: How To Live, Love, Work and Play Meaningfully

“Trust is an ethereal quality. Like oxygen or light we notice it only by its absence.”
― David Amerland, The Tribe That Discovered Trust: How Trust Is Created Lost and Regained in Commercial Interactions

“Purpose gives meaning to action in the same way that structure gives meaning to data.”
― David Amerland, Intentional: How To Live, Love, Work and Play Meaningfully

“Every relationship is governed by motive, capability and reliability and these three factors become the core components of the trust equation”
― David Amerland, The Tribe That Discovered Trust: How Trust Is Created Lost and Regained in Commercial Interactions

“Mindless action without a real understanding of the ramifications is only likely to result in serious miscalculations or a colossal waste of time. Avoid both by using your judgment, filtered through both knowledge and experience. Use common sense and logic as a counterbalance to emotion.”
― David Amerland, The Sniper Mind: Eliminate Fear, Deal with Uncertainty, and Make Better Decisions

“Attitude then is the lubricant that makes the imperfect fit of the complex system that is the individual work more smoothly with the complex system that is the world.”
― David Amerland, Intentional: How To Live, Love, Work and Play Meaningfully

“a conviction of who they are and what they do that’s unshakable.”
― David Amerland, The Sniper Mind: Eliminate Fear, Deal with Uncertainty, and Make Better Decisions

“Everything we do is part of a complex pattern of interwoven relationships which mix personal and professional life.”
― David Amerland, The Sniper Mind: Eliminate Fear, Deal with Uncertainty, and Make Better Decisions

“Companies that cannot successfully answer what they do fail to then understand how they can continue to do it in the face of change.”
― David Amerland, Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic

“In the digital domain trust is now important not only because we really need to know how to trust people and whom to trust but because we need others to trust us and have to learn how to help them do so.”
― David Amerland, The Tribe That Discovered Trust: How Trust is Created, Propagated, Lost and Regained in Commercial Interactions

“When it comes to identity we are all constructs. Who we think we are is the result of our upbringing, memories, skill set, knowledge, experiences and personal belief system. Of all the onion layers that make us who we are, our belief system is what powers our core. It’s what creates the essence of a human being and makes it possible for each of us to exceed our limits, confound expectations and do the impossible.”
― David Amerland, The Sniper Mind: Eliminate Fear, Deal with Uncertainty, and Make Better Decisions

“Hate and resentment are learned behaviors whose origin is traced to an evolved mental state that’s driving us to achieve some sort of goal. Ultimately they are about seeking a particular outcome. Here's the thing: so is love and forgiveness.”
― David Amerland

“The web and its technologies are digital representations of everything we did before in a more private, bigger, faster and more empowering format than ever before.”
― David Amerland, The Social Media Mind: How social media how social media is changing business, politics and science and helps create a new world order.

“Special as they may appear to us, articulating what makes you special requires a very precise awareness of your existence, and that’s hard to come by.”
― David Amerland, The Sniper Mind: Eliminate Fear, Deal with Uncertainty, and Make Better Decisions