David Amerland

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David Amerland

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March 2010

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Hey Goodreads peeps, drinks are on me. I’d love to be able to do this face-to-face, hear why you’re reading this over coffee (or a beer) and talk about my obsession with sensemaking, and how books rewire our brains and change the world.

Unfortunately, face-to-face is limiting and, most times, impossible. This is why I love Goodreads. Not only do I get to exorcise some of my demons by using my blog here
as a form of therapy, but I also get to answer questions you ask and post my latest news. The books I write take apart the mechanics of human behavior and analyze the building blocks of this world, though some readers interpret them as being about, search, the web, popular culture, and elite soldier mentality.

I believe that everything we d
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David Amerland Jeannie, seeing how I just got to reply to this you can begin to guess the "how". :) Really I need to be a little more switched on about more online p…moreJeannie, seeing how I just got to reply to this you can begin to guess the "how". :) Really I need to be a little more switched on about more online places than I am at the moment. And, to get serious, on your question, I write the way you're taught not to. I put together ideas all the time and link each one with research, other people's thoughts, comments. Everything. Then, some of them become articles, some go nowhere and some become books and some of the ideas that started out as articles become books, case in point my latest one "The Sniper Mind" that took three years to complete and started out as an article: https://goo.gl/sVB51f.

Unlike the planned, orchestrated approach to writing that most writers go for I end up working in a Darwinistic, almost, way where what becomes what is determined by my assessment of time, impact and the value it can deliver. It is a little chaotic in that it forces me to juggle things in my head, so things that should fit in SEO have to compete with research and posts I am creating that are "marketing" and have a human element and then these have to find space with critical assessments of the impact of technology. It can be exhausting and I have had days when I had to force myself out of bed because the day seemed to be just so daunting. The upside is that this constant sense of discomfort forces me to look at everything with fresh eyes. It allows me to see overlapping connections and similarities in subjects that are not always obviously linked and it allows me to find the common drivers that motivate everything. I hope this answered your question :) (less)
David Amerland Take me to the Star Trek universe already please. Not just because the Earth has united into one global government, not just because we have made cont…moreTake me to the Star Trek universe already please. Not just because the Earth has united into one global government, not just because we have made contact with xenoforms and now have the United Federation of Planets, not just because, phasers, electronic translators, communicators, star ships and warp drive but ALSO because computers can understand nuanced context in the spoken word, extract entities, run probably veracity and answer in complete, meaningful sentences! I would be talking to the Star Ship computer ALL day!(less)
Average rating: 4.2 · 455 ratings · 114 reviews · 36 distinct worksSimilar authors
The Sniper Mind: Eliminate ...

3.97 avg rating — 152 ratings — published 2017 — 9 editions
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Google Semantic Search: Sea...

4.20 avg rating — 102 ratings — published 2013 — 5 editions
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Built To Last: How To Get S...

4.70 avg rating — 46 ratings2 editions
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The Social Media Mind: How ...

4.17 avg rating — 35 ratings — published 2012 — 3 editions
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SEO Help: 20 Search Engine ...

4.29 avg rating — 28 ratings — published 2008 — 8 editions
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SEO Help: 20 Semantic Searc...

4.61 avg rating — 18 ratings — published 2015 — 3 editions
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Intentional: How To Live, L...

3.75 avg rating — 20 ratings3 editions
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The Tribe That Discovered T...

4.58 avg rating — 12 ratings4 editions
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Google+ Hangouts for Busine...

4.78 avg rating — 9 ratings — published 2014 — 4 editions
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Fighter's Codex: 30-Day At ...

4.38 avg rating — 8 ratings
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More books by David Amerland…

God In His Domain

Built To Last How To Get Stronger, Healthier, And Happier At Every Stage Of Life by David Amerland Imagine, for a moment, if you could. That you were a god. An all-knowing, all-powerful being bent on initiating a creation. Where would you start? Would you, for instance, start with chemistry and physics, establishing the rules that run the domain your creation is found in at a fundamental building-clocks level? – The so-called “bottom-up approach”.

Or would you start, perhaps, with a sentien Read more of this blog post »
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Published on October 28, 2025 05:32 Tags: fiction-writing, writer, writing
Complexity: A Gui...
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The Books of Jacob
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The Grain Merchant
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David’s Recent Updates

David Amerland is now friends with Andrew Lokenauth
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" Walson wrote: "Isaac Asimov’s famous Three Laws of Robotics gave generations of readers a sense of safety: machines would never harm us, always obey, ...more "
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Built To Last by David Amerland
"Built to Last by David Amerland is not just another fitness manual—it’s a refreshing and deeply insightful guide to sustainable health and happiness. The title itself perfectly encapsulates the book’s essence: building a body, mind, and lifestyle tha" Read more of this review »
Built To Last by David Amerland
"David Amerland’s Built to Last isn’t your typical fitness book it’s a guide to long-term health and happiness.

Instead of chasing fad diets or perfect bodies, Amerland focuses on building habits and a mindset that truly last. He dives deep into balan" Read more of this review »
David Amerland rated a book it was amazing
Unbroken by Laura Hillenbrand
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War is a terrible situation to find oneself in. It commands all our emotion, it absorbs all our intellect and it consumes all our humanity. This is a story of survival, of course, and the human spirit shines through it. But it is also a harrowing acc ...more
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Complexity by Melanie  Mitchell
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Built To Last by David Amerland
"Finally — a Fitness Book That Actually Feels Doable

Built to Last isn’t about chasing perfection or following extreme workout plans. It’s about building strength, energy, and balance that truly fit into real life.

What makes this book stand out is its " Read more of this review »
Intentional by David Amerland
“We are built to act first and reason later. Our minds construct rational stories to justify emotional truths that our bodies have already accepted.”
David Amerland
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Quotes by David Amerland  (?)
Quotes are added by the Goodreads community and are not verified by Goodreads. (Learn more)

“Social media is addictive precisely because it gives us something which the real world lacks: it gives us immediacy, direction, a sense of clarity and value as an individual.”
David Amerland, The Social Media Mind: How social media how social media is changing business, politics and science and helps create a new world order.

“I am a firm believer that knowledge is power but only if it leads to comprehension.”
David Amerland, Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic

“Our insecurities drive us. Our fears control us. We try to hide the first and deny the second and it is exhausting us.”
David Amerland, The Sniper Mind: Eliminate Fear, Deal with Uncertainty, and Make Better Decisions

“It seems perverse that we can be more social than anyone would have thought possible when we are at our most anti-social, locked away from the world and silently staring at a computer screen, but that, as psychologists will tell you is the way we operate. When we are at the maximum of our disconnect we also are ready to connect and feel the need for interaction.”
David Amerland, The Social Media Mind: How social media how social media is changing business, politics and science and helps create a new world order.

“Social media is addictive precisely because it gives us something which the real world lacks: it gives us immediacy, direction, a sense of clarity and value as an individual.”
David Amerland, The Social Media Mind: How social media how social media is changing business, politics and science and helps create a new world order.

“Some sort of pressure must exist; the artist exists because the world is not perfect. Art would be useless if the world were perfect, as man wouldn’t look for harmony but would simply live in it. Art is born out of an ill-designed world.”
Andrei Tarkovsky

“The web and its technologies are digital representations of everything we did before in a more private, bigger, faster and more empowering format than ever before.”
David Amerland, The Social Media Mind: How social media how social media is changing business, politics and science and helps create a new world order.

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