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David Amerland

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David Amerland

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March 2010

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Hey Goodreads peeps, drinks are on me. I’d love to be able to do this face-to-face, hear why you’re reading this over coffee (or a beer) and talk about my obsession with sensemaking, and how books rewire our brains and change the world.

Unfortunately, face-to-face is limiting and, most times, impossible. This is why I love Goodreads. Not only do I get to exorcise some of my demons by using my blog here
as a form of therapy, but I also get to answer questions you ask and post my latest news. The books I write take apart the mechanics of human behavior and analyze the building blocks of this world, though some readers interpret them as being about, search, the web, popular culture, and elite soldier mentality.

I believe that everything we d
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David Amerland Jeannie, seeing how I just got to reply to this you can begin to guess the "how". :) Really I need to be a little more switched on about more online p…moreJeannie, seeing how I just got to reply to this you can begin to guess the "how". :) Really I need to be a little more switched on about more online places than I am at the moment. And, to get serious, on your question, I write the way you're taught not to. I put together ideas all the time and link each one with research, other people's thoughts, comments. Everything. Then, some of them become articles, some go nowhere and some become books and some of the ideas that started out as articles become books, case in point my latest one "The Sniper Mind" that took three years to complete and started out as an article: https://goo.gl/sVB51f.

Unlike the planned, orchestrated approach to writing that most writers go for I end up working in a Darwinistic, almost, way where what becomes what is determined by my assessment of time, impact and the value it can deliver. It is a little chaotic in that it forces me to juggle things in my head, so things that should fit in SEO have to compete with research and posts I am creating that are "marketing" and have a human element and then these have to find space with critical assessments of the impact of technology. It can be exhausting and I have had days when I had to force myself out of bed because the day seemed to be just so daunting. The upside is that this constant sense of discomfort forces me to look at everything with fresh eyes. It allows me to see overlapping connections and similarities in subjects that are not always obviously linked and it allows me to find the common drivers that motivate everything. I hope this answered your question :) (less)
David Amerland Take me to the Star Trek universe already please. Not just because the Earth has united into one global government, not just because we have made cont…moreTake me to the Star Trek universe already please. Not just because the Earth has united into one global government, not just because we have made contact with xenoforms and now have the United Federation of Planets, not just because, phasers, electronic translators, communicators, star ships and warp drive but ALSO because computers can understand nuanced context in the spoken word, extract entities, run probably veracity and answer in complete, meaningful sentences! I would be talking to the Star Ship computer ALL day!(less)
Average rating: 4.2 · 464 ratings · 116 reviews · 36 distinct worksSimilar authors
The Sniper Mind: Eliminate ...

3.97 avg rating — 151 ratings — published 2017 — 9 editions
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Google Semantic Search: Sea...

4.20 avg rating — 102 ratings — published 2013 — 5 editions
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Built To Last: How To Get S...

4.60 avg rating — 55 ratings2 editions
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The Social Media Mind: How ...

4.17 avg rating — 35 ratings — published 2012 — 3 editions
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SEO Help: 20 Search Engine ...

4.29 avg rating — 28 ratings — published 2008 — 8 editions
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SEO Help: 20 Semantic Searc...

4.61 avg rating — 18 ratings — published 2015 — 3 editions
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Intentional: How To Live, L...

3.81 avg rating — 21 ratings3 editions
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The Tribe That Discovered T...

4.58 avg rating — 12 ratings4 editions
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Google+ Hangouts for Busine...

4.78 avg rating — 9 ratings — published 2014 — 4 editions
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Fighter's Codex: 30-Day At ...

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More books by David Amerland…

Perspective

In presenting a volume of words a writer must make a choice and in that choice the writer will always face a quandary. The exact nature of the quandary depends on the writer’s awareness of the impact of their choices. It’s worth unpacking this because it gives us a better understanding of what writing does and then, perhaps, how effective it is.

Whether fiction or non-fiction, writing does the exa Read more of this blog post »
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Published on March 05, 2026 03:16 Tags: writer, writer-s-life, writing, writing-technique
Complexity: A Gui...
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The Books of Jacob
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The Grain Merchant
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by Zara Altair (Goodreads Author)
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David’s Recent Updates

Intentional by David Amerland
"Intentional by David Amerland is a fascinating resource that empowers you to live life intentionally. It brings together all those pieces of our brain that can hold us back so that we can understand motivation, direct our actions, and live life with " Read more of this review »
Google Semantic Search by David Amerland
“Search, above all else, is marketing, and it is undergoing a massive change.”
David Amerland
David Amerland and 1 other person liked David Amerland's blog post: Perspective
"In presenting a volume of words a writer must make a choice and in that choice the writer will always face a quandary. The exact nature of the quandary depends on the writer’s awareness of the impact of their choices. It’s worth unpacking this bec..." Read more of this blog post »
" Walson wrote: "Isaac Asimov’s famous Three Laws of Robotics gave generations of readers a sense of safety: machines would never harm us, always obey, ...more "
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Built To Last by David Amerland
"Built to Last by David Amerland is not just another fitness manual—it’s a refreshing and deeply insightful guide to sustainable health and happiness. The title itself perfectly encapsulates the book’s essence: building a body, mind, and lifestyle tha" Read more of this review »
Built To Last by David Amerland
"David Amerland’s Built to Last isn’t your typical fitness book it’s a guide to long-term health and happiness.

Instead of chasing fad diets or perfect bodies, Amerland focuses on building habits and a mindset that truly last. He dives deep into balan" Read more of this review »
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Unbroken by Laura Hillenbrand
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War is a terrible situation to find oneself in. It commands all our emotion, it absorbs all our intellect and it consumes all our humanity. This is a story of survival, of course, and the human spirit shines through it. But it is also a harrowing acc ...more
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Complexity by Melanie  Mitchell
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Quotes by David Amerland  (?)
Quotes are added by the Goodreads community and are not verified by Goodreads. (Learn more)

“Social media is addictive precisely because it gives us something which the real world lacks: it gives us immediacy, direction, a sense of clarity and value as an individual.”
David Amerland, The Social Media Mind: How social media how social media is changing business, politics and science and helps create a new world order.

“I am a firm believer that knowledge is power but only if it leads to comprehension.”
David Amerland, Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic

“Real search is about providing valuable information when it’s really needed to those who are actually looking for it.”
David Amerland, Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic

“It seems perverse that we can be more social than anyone would have thought possible when we are at our most anti-social, locked away from the world and silently staring at a computer screen, but that, as psychologists will tell you is the way we operate. When we are at the maximum of our disconnect we also are ready to connect and feel the need for interaction.”
David Amerland, The Social Media Mind: How social media how social media is changing business, politics and science and helps create a new world order.

“Social media is addictive precisely because it gives us something which the real world lacks: it gives us immediacy, direction, a sense of clarity and value as an individual.”
David Amerland, The Social Media Mind: How social media how social media is changing business, politics and science and helps create a new world order.

“Some sort of pressure must exist; the artist exists because the world is not perfect. Art would be useless if the world were perfect, as man wouldn’t look for harmony but would simply live in it. Art is born out of an ill-designed world.”
Andrei Tarkovsky

“The web and its technologies are digital representations of everything we did before in a more private, bigger, faster and more empowering format than ever before.”
David Amerland, The Social Media Mind: How social media how social media is changing business, politics and science and helps create a new world order.

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