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“The true purpose of a business is to create and keep a customer, not to make you money.”
Theodore Levitt
“The purpose of a business is to get and keep a customer. Without customers, no amount of engineering wizardry, clever financing, or operations expertise can keep a company going.”
Theodore Levitt
“just as energy is the basis of life itself,and ideas the source of innovation,so is innovation the vital spark of all human change,improvement and progress”
Ted Levitt,AMERICAN ECONOMIST
“Creativity is thinking up new things. Innovation is doing new things.”
Theodore Levitt

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Marketing Myopia (Harvard Business Review Classics) Marketing Myopia
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Marketing Imagination Marketing Imagination
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