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“The true purpose of a business is to create and keep a customer, not to make you money.”
― Theodore Levitt
“The purpose of a business is to get and keep a customer. Without customers, no amount of engineering wizardry, clever financing, or operations expertise can keep a company going.”
― Theodore Levitt
“just as energy is the basis of life itself,and ideas the source of innovation,so is innovation the vital spark of all human change,improvement and progress”
― Ted Levitt,AMERICAN ECONOMIST
“Creativity is thinking up new things. Innovation is doing new things.”
― Theodore Levitt

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Marketing Myopia (Harvard Business Review Classics) Marketing Myopia
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Marketing Imagination Marketing Imagination
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