Theodore Levitt’s Followers (29)

Theodore Levitt

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Average rating: 4.03 · 449 ratings · 43 reviews · 39 distinct works • Similar authors

	Marketing Myopia 4.03 avg rating — 184 ratings — published 2008 — 4 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Marketing Imagination 4.13 avg rating — 139 ratings — published 1983 — 9 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Ted Levitt on Marketing 4.15 avg rating — 20 ratings — published 2006 — 4 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	THINKING ABOUT MANAGEMENT 3.92 avg rating — 12 ratings — published 1990 — 6 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Innovation in Marketing: New Perspectives for Profit and Growth 4.43 avg rating — 7 ratings — published 1962 — 4 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Marketing for business growth 3.33 avg rating — 3 ratings — published 1974	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	A Imaginacãode Marketing liked it 3.00 avg rating — 2 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Pensare il management - 27 riflessioni sul pensiero e l'azione manageriali by Theodore Levitt, Franco Migiarra (translator) really liked it 4.00 avg rating — 1 rating — published 1991	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Miopia no Marketing liked it 3.00 avg rating — 1 rating	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The third sector;: New tactics for a responsive society 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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Quotes by Theodore Levitt (?)

“The true purpose of a business is to create and keep a customer, not to make you money.”
― Theodore Levitt

tags: business-advice

5 likes

“The purpose of a business is to get and keep a customer. Without customers, no amount of engineering wizardry, clever financing, or operations expertise can keep a company going.”
― Theodore Levitt

tags: harvard-business-school, late-marketing-professor, ted-levitt, theodore-levitt

4 likes

“just as energy is the basis of life itself,and ideas the source of innovation,so is innovation the vital spark of all human change,improvement and progress”
― Ted Levitt,AMERICAN ECONOMIST

tags: inspirational

3 likes

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Theodore Levitt’s Followers (29)

Theodore Levitt

Combine EditionsTheodore Levitt’s books

Combine Editions
Theodore Levitt’s books