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“A dominant firm may launch new products in direct competition with any competitor that tries to fill in gaps in the market. These new products may trade on the high esteem in which clients hold the dominant firm or may simply dilute the profitability of new products for smaller firms, leading them to withdraw from the market.”
― Business and Competitive Analysis: Effective Application of New and Classic Methods
― Business and Competitive Analysis: Effective Application of New and Classic Methods
