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“It’s about the ability to make better decisions and take meaningful actions at the right time. It’s about detecting fraud while someone is swiping a credit card, or triggering an offer while a shopper is standing on a checkout line, or placing an ad on a website while someone is reading a specific article. It’s about combining and analyzing data so you can take the right action, at the right time, and at the right place.”
― Real-Time Big Data Analytics: Emerging Architecture
― Real-Time Big Data Analytics: Emerging Architecture
