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“In the end, values such as trust, confidence, status, security, and innovation are much stronger purchase motivators, regardless of any facts that support product superiority.”
― StoryBranding 2.0: Creating Standout Brands Through the Purpose of Story
― StoryBranding 2.0: Creating Standout Brands Through the Purpose of Story
“Marketing shouldn't feel like marketing. It should feel like a story.”
― StoryBranding 2.0: Creating Standout Brands Through the Purpose of Story
― StoryBranding 2.0: Creating Standout Brands Through the Purpose of Story
