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Jim Signorelli

Goodreads Author

Born

New York

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http://www.jimsignorelli.com

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jimsignorelli

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Business, Nonfiction

Influences

Joey Reiman

Member Since

January 2010

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Jim Signorelli is a marketing thought leader and speaker who has been acclaimed as one of the world's foremost experts on the subject of StoryBranding.

Signorelli's articles and interviews have been featured in magazines, newspapers, and on radio talk shows throughout the United, States, Canada and Europe. His career has been spent working at major advertising advertising agencies throughout the U.S. on major accounts including Citibank, General Electric, Toshiba, Kraft Foods, Burger King, KFC, Taco Bell, McDonald's The American Marketing Assoiciation, Blue Cross/Blue Shield and many others.

Jim is the founder and CEO of eswSToryLab Marketing which has been cited as one of the top 25 agencies in Chicago by Crain's Chicago Business and has bee ...more

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Jim Signorelli’s books

Average rating: 3.93 · 245 ratings · 33 reviews · 6 distinct works • Similar authors

	StoryBranding: Creating Standout Brands Through the Power of Story 3.96 avg rating — 212 ratings — published 2011 — 8 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	StoryBranding 2.0: Creating Stand-Out Brands Through The Power of Story 3.63 avg rating — 30 ratings — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	StoryBranding 2.0: Creating Stand-Out Brands Through the Power of Story 4.50 avg rating — 2 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Smart Guide: Storytelling For Leaders and Salespeople it was amazing 5.00 avg rating — 1 rating	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	By Jim Signorelli - StoryBranding(TM) 2.0 (Second Edition) - Creating Stand-Out Brand (2nd Edition) (2014-03-12) [Hardcover] 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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Jim Signorelli's Blog

How to Monetize the Real Truth in Advertising

The Bernbach Lesson: Find their truth, not yours.

Right out of college, I was asked during a job interview to name a person, dead or alive, with whom I would love to have dinner.

“Bill Bernbach,” I answered. Keep in mind this was for a job in advertising. Bill Bernbach, the founder of the famed advertising agency, Doyle Dane Bernbach, was sure to be a better answer than the expected Abraham Lincoln Read more of this blog post »

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Published on August 29, 2014 05:53 • Tags: advertising, belief, bernbach, branding, brands, marketing, truth

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The Wife Before

by Shanora Williams (Goodreads Author)

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The Berry Pickers

by Amanda Peters (Goodreads Author)

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Clever Digital Photography Ideas: Using Your Camera Out and About

by Peter Cope

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Aug 14, 2024 05:20AM

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Quotes by Jim Signorelli (?)

“In the end, values such as trust, confidence, status, security, and innovation are much stronger purchase motivators, regardless of any facts that support product superiority.”
― Jim Signorelli, StoryBranding 2.0: Creating Standout Brands Through the Purpose of Story

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“Marketing shouldn't feel like marketing. It should feel like a story.”
― Jim Signorelli, StoryBranding 2.0: Creating Standout Brands Through the Purpose of Story

tags: brand-storytelling, branding, marketing, storybranding

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Jim’s Quotes

“Marketing shouldn't feel like marketing. It should feel like a story.”
― Jim Signorelli, StoryBranding 2.0: Creating Standout Brands Through the Purpose of Story

tags: brand-storytelling, branding, marketing, storybranding

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“They have no power to improve their lives, but they have the power to make others even more miserable. And the only way to prove to yourself that you have power is to use it.”
― Octavia E. Butler, Parable of the Sower

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