Gabriel Aluisy > Quotes

“Another way to show interest is to pretend you're conducting a job interview or review. Ask follow up questions, praise accomplishments and recognize efforts. A word of caution: this technique does not work as well with wealthy or powerful people. They are used to receiving praise and accolades and are more guarded about opening up to this technique.”
― Gabriel Aluisy, Moving Targets: Creating Engaging Brands in an On-Demand World

“What's important to remember is that every customer interaction should be treated like a first impression. Until your on-demand customer becomes a loyal follower, he's probably already forgotten what his last touch was, so you'd better wow him or her this time. Don't skimp and don't cut corners when it comes to the external touches your brand makes. From experience I can tell you that you'll pay a much bigger price in customer retention if you go cheap when it comes to customer outreach and service.”
― Gabriel Aluisy, Moving Targets: Creating Engaging Brands in an On-Demand World

“Statistics will say that people's buying decisions are based on their emotion and then they will justify it or rationalize it after the fact with logic. Their first purchase may be based on emotion but then if they decide whether or not to come back, it's based on the experience they had.”
― Gabriel Aluisy, Moving Targets: Creating Engaging Brands in an On-Demand World

“Great brands solve problems for their customers in profound ways because they understand the pain points and anticipate needs based on that understanding.”
― Gabriel Aluisy, Moving Targets: Creating Engaging Brands in an On-Demand World

“Brands who don't feed the need of the on-demand consumer are destined to fail.”
― Gabriel Aluisy, Moving Targets: Creating Engaging Brands in an On-Demand World

“An informal tone can ignore some grammar rules, crack jokes, and generally allows more creative freedom. When you need to come across as more friendly and likable, adopt a more informal tone. Brands that are specifically targeting Generation Y often take this approach.”
― Gabriel Aluisy, Moving Targets: Creating Engaging Brands in an On-Demand World

“If you decide to discount your product, you are cheapening it in the eyes of the consumer. You are setting a dangerous context by which it will always be measured, even if only subconsciously. If a consumer can buy something for 50% off the "normal" price, at best they'll forever know they're not getting a deal at full price. At worst, they'll think of that product as not worth the price. That's not a good place to be, and its a poor long-term strategy.”
― Gabriel Aluisy, Moving Targets: Creating Engaging Brands in an On-Demand World