Gabriel Aluisy

“Another way to show interest is to pretend you're conducting a job interview or review. Ask follow up questions, praise accomplishments and recognize efforts. A word of caution: this technique does not work as well with wealthy or powerful people. They are used to receiving praise and accolades and are more guarded about opening up to this technique.”
― Gabriel Aluisy, Moving Targets: Creating Engaging Brands in an On-Demand World

“What's important to remember is that every customer interaction should be treated like a first impression. Until your on-demand customer becomes a loyal follower, he's probably already forgotten what his last touch was, so you'd better wow him or her this time. Don't skimp and don't cut corners when it comes to the external touches your brand makes. From experience I can tell you that you'll pay a much bigger price in customer retention if you go cheap when it comes to customer outreach and service.”
― Gabriel Aluisy, Moving Targets: Creating Engaging Brands in an On-Demand World