Rohit Bhargava

Rohit Bhargava’s Followers (180)

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Matt
546 books | 116 friends

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Rohit Bhargava

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February 2012

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Rohit Bhargava is a leading authority on marketing, trends and innovation. He is the founder of the Non-Obvious Company and is widely considered one of the most entertaining and original keynote speakers on marketing disruption and innovation in the world. He is the #1 WSJ and USA TODAY bestselling author of eight books on topics as wide ranging as the future of business, building a human brand with personality, and how to create a more diverse and inclusive world. Rohit is an Adjunct Professor at Georgetown University and writes a monthly column for GQ Brazil. He is married and lives with his wife and two boys in the Washington DC area, loves the Olympics and actively hates cauliflower.

Average rating: 3.52 · 3,240 ratings · 378 reviews · 30 distinct worksSimilar authors
Non-Obvious: How to Think D...

3.53 avg rating — 1,221 ratings — published 2012 — 28 editions
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Always Eat Left Handed: 15 ...

3.19 avg rating — 834 ratings — published 2013 — 14 editions
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Non Obvious Megatrends: How...

3.56 avg rating — 350 ratings13 editions
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Personality Not Included: W...

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3.84 avg rating — 199 ratings — published 2008 — 12 editions
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Likeonomics: The Unexpected...

3.62 avg rating — 146 ratings — published 2012 — 14 editions
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Beyond Diversity

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3.98 avg rating — 109 ratings6 editions
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The Future Normal: How We W...

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3.89 avg rating — 103 ratings3 editions
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Non-Obvious Thinking: How t...

3.72 avg rating — 81 ratings3 editions
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The Non-Obvious Guide to Sm...

3.92 avg rating — 66 ratings6 editions
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The Non-Obvious Guide to Wo...

3.45 avg rating — 38 ratings3 editions
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More books by Rohit Bhargava…

Does the World Still Need Car Keys? I Hope the Answer is Yes.

Writing about innovations that I hope die quickly isn’t usually my style … except for today. A recent piece in WIRED magazine asks whether we should still be carrying around car keys anymore. With many cars offering remote unlock services or pairing with your phone, the car key has become optional and may soon disappear. I hope it doesn’t and apparently, I’m not alone. There is a lot of nostalgia

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Published on November 20, 2025 06:00

Rohit’s Recent Updates

Rohit Bhargava wrote a new blog post

Does the World Still Need Car Keys? I Hope the Answer is Yes.

Writing about innovations that I hope die quickly isn’t usually my style … except for today. A recent piece in WIRED magazine asks whether we should s Read more of this blog post »
More of Rohit's books…
Quotes by Rohit Bhargava  (?)
Quotes are added by the Goodreads community and are not verified by Goodreads. (Learn more)

“a wealth of information creates a poverty of attention.”
Rohit Bhargava, Non-Obvious: How to Think Different, Curate Ideas & Predict The Future

“Being elegant means developing your ability to describe a concept in a beautiful and simple way for easy understanding.”
Rohit Bhargava, Non-Obvious: How to Think Different, Curate Ideas & Predict The Future

“We exist through intersections, but our conversations about diversity regularly push us to pick one identity for ourselves at the expense of others.”
Rohit Bhargava, Beyond Diversity

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“Our stories cannot become more diverse and inclusive if the characters inside them are reduced to stereotypes.”
Rohit Bhargava, Beyond Diversity

“As humans, we all have subjective, ingrained beliefs that inform our decision-making, even if we aren’t aware of them. The problem is that the one-sided media we consume can end up confirming our perspectives rather than challenging them.”
Rohit Bhargava, Beyond Diversity

“Being a global citizen means appreciating our shared humanity no matter what nation you call home.”
Rohit Bhargava, Beyond Diversity

“Food is perhaps the most accessible way to experience another culture. It does not require you to have a friend or colleague from another culture and you don’t even need to travel outside your hometown.”
Rohit Bhargava, Beyond Diversity

“Every culture’s history is essential. Everyone deserves to have their lives elevated through the beauty of truthful representation.”
Rohit Bhargava, Beyond Diversity

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