Robert Heath’s Followers (9)

Robert Heath

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Dr. Robert Heath has a worldwide reputation as an expert in the role of emotion and attention in the field of brand communication. In 2001 he developed the Low Attention Processing Model of advertising, after which he published the best-selling monograph The Hidden Power of Advertising. His published research has garnered him major prizes, including the dual award of the MRS David Winton and ISBA Prizes. Dr. Heath is a Senior Lecturer in Advertising at University of Bath School of Management and a Board Member of the Wharton Global Future of Advertising Project.

Combine Editions
Robert Heath’s books

Average rating: 3.99 · 222 ratings · 20 reviews · 75 distinct works • Similar authors

	إغواء العقل الباطن: سيكولوجية التأثير العاطفي في الدعاية والإعلان by Robert Heath, محمد عثمان (مترجم), هاني فتحي سليمان (مراجع) 3.97 avg rating — 179 ratings — published 2012 — 11 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Hidden Power of Advertising: How Low Involvement Processing Influences the Way We Choose Brands 3.85 avg rating — 26 ratings — published 2001 — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Bilinçaltını Ayartmak 4.17 avg rating — 6 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	A Scriptural Way of the Cross it was amazing 5.00 avg rating — 3 ratings — published 1998 — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Clarastella, Together With Poems Occasional, Elegies, Epigrams, Satyrs it was amazing 5.00 avg rating — 1 rating — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Reaching a New Generation of Kids for Christ it was amazing 5.00 avg rating — 1 rating — published 2010 — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Blacksmith Shop and Iron Forging 2.50 avg rating — 2 ratings — published 1983 — 4 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The gentleman and lady's palladium, for the year of our Lord, 1761. Containing, a new, compendious, and easy French grammar. ... The thirteenth number ... astronomer and navigator, just published. 0.00 avg rating — 0 ratings — published 2010	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Paradoxical assertions and philosophical problems full of delight and recreation for all ladies and youthful fancies by R.H. (1659) 0.00 avg rating — 0 ratings — published 2010 — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Maxims and rules of pleading, in actions real, personal and mixt, popular and penal describing the nature of declarations, pleas, replications, ... shewing their validity and defects (1694) 0.00 avg rating — 0 ratings — published 2011	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars