Steven A. Seidman

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Steven A. Seidman

Goodreads Author


Born
in New York, The United States
Website

Member Since
January 2016

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Steven A. Seidman is professor emeritus of communication management and design and formerly chair of the Department of Strategic Communication of Ithaca College's Roy H. Park School of Communication. He taught college and university students for more than forty years, most recently in an online undergraduate course on political campaign imagery at Ithaca College and a graduate course on political communication campaigns there.

He received his Ph.D. in instructional systems technology from Indiana University, Bloomington in 1982. His interest in election campaigns began when President Dwight D. Eisenhower paraded through his neighborhood in New York City in 1956, and he received a poster celebrating Ike's sixty-sixth birthday. An interest in
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Steven A. Seidman I have been interested in political posters since I was quite young, after I received an Eisenhower poster, when he paraded near my apartment building…moreI have been interested in political posters since I was quite young, after I received an Eisenhower poster, when he paraded near my apartment building in New York City in 1956. When I was a college student, I obtained the McCarthy 1968 "Peace" poster, signed by the artist, Ben Shahn, and I started to collect election posters. Several years later, I visited Chile during the 1970 election campaign, which culminated in Salvador Allende gaining power, and grew excited about how posters promoted candidates, parties, and causes in other countries.

I soon became interested in how posters were used in campaigns, while I was a history major with a minor in political science at the University of Wisconsin. I later studied advertising, mass communications, art and graphic design, and technological change at both the University of Pennsylvania and Indiana University, at which I was a graduate student in American civilization and instructional systems technology.

The culmination of my personal and academic interests was my book, with my intention to create a work that was no less than a multifaceted political history of the world in the last two centuries, with a focus on political communications during this period.(less)
Average rating: 3.5 · 6 ratings · 0 reviews · 1 distinct work
Posters, Propaganda, and Pe...

3.50 avg rating — 6 ratings — published 2008 — 4 editions
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Political Attack Billboards

Billboards have been used to advertise products and services for more than one and a half centuries. P. T. Barnum promoted his American Museum in the 1840s and 1850s with billboards. By the turn of the twentieth century, billboards were frequently used in advertising, including to promote political candidates in the U.S. and, later, worldwide. 

Billboards were used extensively by Tulsi Gabbard in

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“Efforts by Democrats to portray Jackson as 'manly' and for the 'common man' were apparently more effective than were the campaign tactics of Adams’s supporters, who attempted to depict Jackson as violent, unjust, a paramour, and even a poor speller. It is quite possible that this anti-Jackson propaganda actually reinforced the positive image of Jackson as a masculine commoner—especially when contrasted with that of Adams, whom the Democrats depicted as an over-refined aristocrat.”
Steven A. Seidman

“Yet, some things do not change. Overall, designers have stayed with techniques that work—in different countries and historical periods. Flagg’s 'I Want You for U.S. Army' design in World War I, with 'Uncle Sam' looking directly at the viewer and pointing a finger at him, was derived from a British poster produced three years earlier; in the British poster, Secretary of State for War Lord Kitchener is pointing a finger at British males, with the words 'Wants You, Join Your Country’s Army! God Save The King.' Other countries—Italy, Hungary, Germany, Great Britain, Canada, France, the Irish Parliamentary Party, the Red Army in Russia, and later, the Republicans in the Spanish Civil War—designed similar posters. The British applied the same design idea in World War II, featuring Prime Minister Winston Churchill, instead of Kitchener, in the same pose; the U.S. Democratic Party resurrected Flagg’s Uncle Sam image, including it in an election poster for Franklin D. Roosevelt. In the decades that followed, however, anti-war protest groups issued satires of Flagg’s 'I Want You' poster, with 'Uncle Sam' in a variety of poses: pointing a gun at the audience; making the 'peace sign,' bandaged and accompanied by the slogan 'I Want Out'; as a skeleton, with a target superimposed on him; and with the 'bad breath' of airplanes dropping bombs on houses in his mouth.”
Steven A. Seidman, Posters, Propaganda, and Persuasion in Election Campaigns Around the World and Through History

“Fillmore lost his party’s nomination the next year to yet another military hero, General Winfield 'Old Fuss and Feathers' Scott, an anti-slavery candidate who then lost the election to General Franklin Pierce (whose party’s slogan was 'We Polked you in 1844; we shall Pierce you in 1852').”
Steven A. Seidman, Posters, Propaganda, and Persuasion in Election Campaigns Around the World and Through History

“Folks are usually about as happy as they make their minds up to be.”
Abraham Lincoln

“Fillmore lost his party’s nomination the next year to yet another military hero, General Winfield 'Old Fuss and Feathers' Scott, an anti-slavery candidate who then lost the election to General Franklin Pierce (whose party’s slogan was 'We Polked you in 1844; we shall Pierce you in 1852').”
Steven A. Seidman, Posters, Propaganda, and Persuasion in Election Campaigns Around the World and Through History

“In the years that followed the Harrison campaign, many candidates—from Colonel James 'Young Hickory' Polk in 1844 to Lieutenant John Kerry in 2004—had their 'humble origins' and/or 'war leadership' highlighted in political material. Often coupled with these tactics was a corollary, to create an image of the opposition candidate that was highly negative—from John Adams as a 'monarchist' to John Kerry as a 'flip-flopping, windsurfing elitist.”
Steven A. Seidman, Posters, Propaganda, and Persuasion in Election Campaigns Around the World and Through History

“Efforts by Democrats to portray Jackson as 'manly' and for the 'common man' were apparently more effective than were the campaign tactics of Adams’s supporters, who attempted to depict Jackson as violent, unjust, a paramour, and even a poor speller. It is quite possible that this anti-Jackson propaganda actually reinforced the positive image of Jackson as a masculine commoner—especially when contrasted with that of Adams, whom the Democrats depicted as an over-refined aristocrat.”
Steven A. Seidman

“Yet, some things do not change. Overall, designers have stayed with techniques that work—in different countries and historical periods. Flagg’s 'I Want You for U.S. Army' design in World War I, with 'Uncle Sam' looking directly at the viewer and pointing a finger at him, was derived from a British poster produced three years earlier; in the British poster, Secretary of State for War Lord Kitchener is pointing a finger at British males, with the words 'Wants You, Join Your Country’s Army! God Save The King.' Other countries—Italy, Hungary, Germany, Great Britain, Canada, France, the Irish Parliamentary Party, the Red Army in Russia, and later, the Republicans in the Spanish Civil War—designed similar posters. The British applied the same design idea in World War II, featuring Prime Minister Winston Churchill, instead of Kitchener, in the same pose; the U.S. Democratic Party resurrected Flagg’s Uncle Sam image, including it in an election poster for Franklin D. Roosevelt. In the decades that followed, however, anti-war protest groups issued satires of Flagg’s 'I Want You' poster, with 'Uncle Sam' in a variety of poses: pointing a gun at the audience; making the 'peace sign,' bandaged and accompanied by the slogan 'I Want Out'; as a skeleton, with a target superimposed on him; and with the 'bad breath' of airplanes dropping bombs on houses in his mouth.”
Steven A. Seidman, Posters, Propaganda, and Persuasion in Election Campaigns Around the World and Through History

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Jonetta Thanks for the invitation and welcome to Goodreads!


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