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Victor S. Yocco

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in The United States

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https:\\www.victoryocco.com

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victoryocco

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May 2016

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Victor is a Research Director for a Philadelphia based design and development firm. He works with clients across industries to incorporate the voice of the user into design. Victor received his PhD from The Ohio State University, where he studied psychology and communication with visitors in settings such as natural history museums, science centers, and zoos. He regularly writes and speaks on topics related to the application of psychological principles to design, and user experience research. Victor also speaks and writes on addressing the culture promoting alcohol use in design and tech. He has been a guest on a number of Podcasts including User Defenders with Jason Ogle.

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What’s your advice for aspiring writers?

Victor S. Yocco Write as often as you can. Write as much as you can. Ask for feedback and don't have thin skin. Rejection comes with the territory. …moreWrite as often as you can. Write as much as you can. Ask for feedback and don't have thin skin. Rejection comes with the territory. (less)

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Where did you get the idea for your most recent book?

Victor S. Yocco My academic and professional background inspired Design for the Mind. My academic background focused on psychology and communication in informal learn…moreMy academic and professional background inspired Design for the Mind. My academic background focused on psychology and communication in informal learning contexts. I also worked with museums, science centers, and zoos to examine how people learn in those settings. Once I started working in digital design I realized how much psychology plays a role in how and why people use digital products as well. I started writing about how to apply psychology to design. I wrote a few articles and realized I had enough to say for (at least) one book on the topic.(less)

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