Drew Neisser

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Drew Neisser

Goodreads Author


Born
in Newport Beach, CA, The United States
February 19

Website

Twitter

Genre

Influences

Member Since
May 2016

URL


Drew is obsessed with CMOs, Ben Franklin, and penguins. He’s founded 2 companies, written 2 books, and recorded over 390 episodes of Renegade Marketers Unite (podcast). Having interviewed over 500 CMOs, he’s a singular expert. Described by Jay Baer as “one of the strongest B2B marketing thinkers in the world,” Drew has advised dozens of CMOs on a 1:1 basis and hundreds through CMO Huddles, the community of B2B CMOs he started in 2020. His most recent book, Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands, was a 2023 finalist for the AMA’s Best Marketing Book. He is a Top Voice on LinkedIn, an Urban Green Council board member, and proudly supports the Global Penguin Society.

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Popular Answered Questions

Drew Neisser Hi Karen -- sorry for my delayed response. I write for two main reasons. First, I write to understand. The mere act of writing helps me clarify what I…moreHi Karen -- sorry for my delayed response. I write for two main reasons. First, I write to understand. The mere act of writing helps me clarify what I'm thinking about and what I'm learning from the CMOs I interview. Second, I write to help others understand marketing and in the process hope I inspire a few marketers to have the courage to do better, to drive purpose in their organization. Thanks for asking. Cheers, Drew
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Drew Neisser I love the expression "writers write." If you want to call yourself a writer then you better make the time to write. I know two bestselling novelists …moreI love the expression "writers write." If you want to call yourself a writer then you better make the time to write. I know two bestselling novelists who started their careers in advertising doing something other than writing yet both found two hours a day to write. Their discipline and talent eventually allowed both to drop their "day jobs" but only after years of juggling.(less)
Average rating: 3.53 · 80 ratings · 14 reviews · 3 distinct worksSimilar authors
Renegade Marketing: 12 Step...

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3.49 avg rating — 51 ratings6 editions
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The CMO's Periodic Table: A...

3.36 avg rating — 25 ratings — published 2015 — 4 editions
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Scalable Acts of Marketing:...

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it was amazing 5.00 avg rating — 4 ratings3 editions
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* Note: these are all the books on Goodreads for this author. To add more, click here.

The New CMO Superpower: System Design

We’ve spent a long time glorifying the “hero leader.” The sharpest thinker. The one with all the answers. The person everyone turns to when it’s time to make the call. 

But constant change is pushing a different kind of leader to the forefront. The system designer. A leader who puts more energy into workflows, decision paths, and team rhythm so fewer hard calls boomerang back to them. 

In this episo

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Published on May 22, 2026 07:00
North Woods
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Bulletproof Your ...
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Drew Neisser wrote a new blog post

The New CMO Superpower: System Design

We’ve spent a long time glorifying the “hero leader.” The sharpest thinker. The one with all the answers. The person everyone turns to when it’s time Read more of this blog post »
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Brideshead Revisited by Evelyn Waugh
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Drew Neisser is on page 184 of 372 of North Woods
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The Last Kings of Shanghai by Jonathan Kaufman
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The Book Thief by Markus Zusak
The Book Thief
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The Last Kings of Shanghai by Jonathan Kaufman
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Trust Matters More than Ever by David Horsager
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The Rise and Fall of Ancient Egypt by Toby Wilkinson
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More of Drew's books…
Benjamin Franklin
“Well done is better than well said.”
Benjamin Franklin

25x33 Ben Franklin Fans — 1 member — last activity May 22, 2016 10:40AM
Centered around the life and times of the polyglot Benjamin Franklin, this group will go beyond his life time exploring the continued impact of his sc ...more
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