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Drew Neisser

Goodreads Author


Born
in Newport Beach, CA, The United States
February 19

Website

Twitter

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Influences

Member Since
May 2016

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Drew is obsessed with CMOs, Ben Franklin, and penguins. He’s founded 2 companies, written 2 books, and recorded over 390 episodes of Renegade Marketers Unite (podcast). Having interviewed over 500 CMOs, he’s a singular expert. Described by Jay Baer as “one of the strongest B2B marketing thinkers in the world,” Drew has advised dozens of CMOs on a 1:1 basis and hundreds through CMO Huddles, the community of B2B CMOs he started in 2020. His most recent book, Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands, was a 2023 finalist for the AMA’s Best Marketing Book. He is a Top Voice on LinkedIn, an Urban Green Council board member, and proudly supports the Global Penguin Society.

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Drew Neisser Hi Karen -- sorry for my delayed response. I write for two main reasons. First, I write to understand. The mere act of writing helps me clarify what I…moreHi Karen -- sorry for my delayed response. I write for two main reasons. First, I write to understand. The mere act of writing helps me clarify what I'm thinking about and what I'm learning from the CMOs I interview. Second, I write to help others understand marketing and in the process hope I inspire a few marketers to have the courage to do better, to drive purpose in their organization. Thanks for asking. Cheers, Drew
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Drew Neisser I love the expression "writers write." If you want to call yourself a writer then you better make the time to write. I know two bestselling novelists …moreI love the expression "writers write." If you want to call yourself a writer then you better make the time to write. I know two bestselling novelists who started their careers in advertising doing something other than writing yet both found two hours a day to write. Their discipline and talent eventually allowed both to drop their "day jobs" but only after years of juggling.(less)
Average rating: 3.53 · 80 ratings · 14 reviews · 3 distinct worksSimilar authors
Renegade Marketing: 12 Step...

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3.49 avg rating — 51 ratings6 editions
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The CMO's Periodic Table: A...

3.36 avg rating — 25 ratings — published 2015 — 4 editions
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Scalable Acts of Marketing:...

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it was amazing 5.00 avg rating — 4 ratings3 editions
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The CMO-CRO Partnership That Made It Snow

The fastest way to break trust between sales and marketing is to let each team bring its own scoreboard. 

Marketing can point to MQLs. Sales can point to missed revenue. Everyone can be technically right, and the business still loses. No wonder Denise Persson and Chris Degnan have little patience for functional victory laps. At Snowflake, the question was never, “Did marketing look good?” It was, “

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Published on July 31, 2026 07:00
Ben & Me: In Sear...
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Bulletproof Your ...
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Drew’s Recent Updates

Drew Neisser wrote a new blog post

The CMO-CRO Partnership That Made It Snow

The fastest way to break trust between sales and marketing is to let each team bring its own scoreboard. Marketing can point to MQLs. Sales can point Read more of this blog post »
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Democracy Awakening by Heather Cox Richardson
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Autonomous Transformation by Brian Evergreen
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The AI-Driven Leader by Geoff Woods
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Move Fast and Fix Things by Frances Frei
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The Director by Daniel Kehlmann
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The Brave Habit by Todd Henry
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What Hath God Wrought by Daniel Walker Howe
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The Mademoiselle Alliance by Natasha Lester
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The Doorman by Chris  Pavone
The Doorman
by Chris Pavone (Goodreads Author)
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More of Drew's books…
Benjamin Franklin
“Well done is better than well said.”
Benjamin Franklin

25x33 Ben Franklin Fans — 1 member — last activity May 22, 2016 10:40AM
Centered around the life and times of the polyglot Benjamin Franklin, this group will go beyond his life time exploring the continued impact of his sc ...more
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