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Drew Neisser

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Drew Neisser

Goodreads Author


Born
in Newport Beach, CA, The United States
February 19

Website

Twitter

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Influences

Member Since
May 2016

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Drew is obsessed with CMOs, Ben Franklin, and penguins. He’s founded 2 companies, written 2 books, and recorded over 390 episodes of Renegade Marketers Unite (podcast). Having interviewed over 500 CMOs, he’s a singular expert. Described by Jay Baer as “one of the strongest B2B marketing thinkers in the world,” Drew has advised dozens of CMOs on a 1:1 basis and hundreds through CMO Huddles, the community of B2B CMOs he started in 2020. His most recent book, Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands, was a 2023 finalist for the AMA’s Best Marketing Book. He is a Top Voice on LinkedIn, an Urban Green Council board member, and proudly supports the Global Penguin Society.

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Popular Answered Questions

Drew Neisser Hi Karen -- sorry for my delayed response. I write for two main reasons. First, I write to understand. The mere act of writing helps me clarify what I…moreHi Karen -- sorry for my delayed response. I write for two main reasons. First, I write to understand. The mere act of writing helps me clarify what I'm thinking about and what I'm learning from the CMOs I interview. Second, I write to help others understand marketing and in the process hope I inspire a few marketers to have the courage to do better, to drive purpose in their organization. Thanks for asking. Cheers, Drew
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Drew Neisser I love the expression "writers write." If you want to call yourself a writer then you better make the time to write. I know two bestselling novelists …moreI love the expression "writers write." If you want to call yourself a writer then you better make the time to write. I know two bestselling novelists who started their careers in advertising doing something other than writing yet both found two hours a day to write. Their discipline and talent eventually allowed both to drop their "day jobs" but only after years of juggling.(less)
Average rating: 3.53 · 80 ratings · 14 reviews · 3 distinct worksSimilar authors
Renegade Marketing: 12 Step...

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3.49 avg rating — 51 ratings6 editions
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The CMO's Periodic Table: A...

3.36 avg rating — 25 ratings — published 2015 — 4 editions
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Scalable Acts of Marketing:...

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it was amazing 5.00 avg rating — 4 ratings3 editions
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* Note: these are all the books on Goodreads for this author. To add more, click here.

B2B Storytelling That Scales (and Sells)

The best B2B brands don’t just tell a story. They live it across every team, channel, and touchpoint. 

But how do you get everyone aligned — from sales to customer success — without the story getting lost in translation (or buried in features)?

That question sits at the center of this conversation, as Drew talks with Marca Armstrong (Sensera Systems) and Caitlin Cassady (Beyond) about how to build a

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Published on November 28, 2025 07:00
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More of Drew's books…
Benjamin Franklin
“Well done is better than well said.”
Benjamin Franklin

25x33 Ben Franklin Fans — 1 member — last activity May 22, 2016 10:40AM
Centered around the life and times of the polyglot Benjamin Franklin, this group will go beyond his life time exploring the continued impact of his sc ...more
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