Kyra Bobinet

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Kyra Bobinet

Goodreads Author


Member Since
December 2015


Forbes: How SMART Goals Sabotage Success (and the Brain Science of What Works)

In her recent Forbes article, Dr. Kyra Bobinet, CEO and Founder of Fresh Tri, challenges the conventional wisdom of achieving success through rigid performance-based goals. Dr. Bobinet shines a light on the limitations of the Performance Mindset, advocating for a shift towards embracing an Iterative Mindset instead.

The Performance Mindset, characterized by the pursuit of Specific, Measurable, Achi

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Published on June 24, 2024 16:32
Average rating: 4.1 · 212 ratings · 56 reviews · 2 distinct worksSimilar authors
Unstoppable Brain: The New ...

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Kyra’s Recent Updates

Kyra Bobinet wrote a new blog post

Forbes: How SMART Goals Sabotage Success (and the Brain Science of What Works)

In her recent Forbes article, Dr. Kyra Bobinet, CEO and Founder of Fresh Tri, challenges the conventional wisdom of achieving success through rigid pe Read more of this blog post »
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Quotes by Kyra Bobinet  (?)
Quotes are added by the Goodreads community and are not verified by Goodreads. (Learn more)

“you can cultivate a way to question your belief in failure or loosen its grip on your motivation, your life will open up in ways you can’t even imagine.”
Kyra Bobinet, Unstoppable Brain: The New Neuroscience that Frees Us from Failure, Eases Our Stress, and Creates Lasting Change

“You have a choice: design your life or let it design you!”
Kyra Bobinet, Well Designed Life: 10 Lessons in Brain Science & Design Thinking for a Mindful, Healthy, & Purposeful Life

“being overly performative works against our brain’s natural motivation, protective instincts and instead weakens our ability to change. It doesn’t have to be this way. By adopting more of an iterative approach and mindset, one that focuses on progress over performance, we can unlock powerful, lasting change—for ourselves and the world.”
Kyra Bobinet, Unstoppable Brain: The New Neuroscience that Frees Us from Failure, Eases Our Stress, and Creates Lasting Change

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