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Geoffrey Colon

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http://geoffreycolon.net

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djgeoffe

Genre

Business, Marketing, Psychology

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January 2012

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https://www.goodreads.com/djgeoffe

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Geoffrey Colon works at the intersection of marketing, tech, and popular culture. Data punk, DJ, podcaster, and author, Geoffrey is Head of Brand Studio at Microsoft Search Advertising. Previously he was vice president of digital strategy at Ogilvy & Mather, digital communities supervisor at 360i, and social media specialist at Bond Strategy and Influence. He has written for The Futurist, Advertising Age, and Fast Company, and been quoted in The Wall Street Journal, Billboard Magazine, Advertising Age, Los Angeles Times, and on NPR.

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Average rating: 3.5 · 112 ratings · 16 reviews · 1 distinct work • Similar authors

Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal

3.50 avg rating — 112 ratings — 7 editions

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Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal

by Geoffrey Colon (Goodreads Author)

bookshelves: favorites, currently-reading, essential-books

read in July 2016

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Geoffrey said: " from the Foreword:

Geoffrey has always been a gifted storyteller, one with both eyes firmly on the future. He has the ability to take a macro view on the trends and behaviors around and in front of him, in on and offline worlds, and distill them into from the Foreword:

Geoffrey has always been a gifted storyteller, one with both eyes firmly on the future. He has the ability to take a macro view on the trends and behaviors around and in front of him, in on and offline worlds, and distill them into a crisp vision for today’s marketer.

Disruptive Marketing does just that.

Packed full of ideas you will have a hard time getting out of your head and that you will want to share with those around you, this important manual book documents the huge change we have seen over the past two decades with the advances in technology, communications and how they have impacted our lives, and it prepares you, the reader, for the second and third acts to come.

Geoffrey turns to the worlds of sport, punk rock, DJ-ing, teaching and parenting; sharing anecdotes from history, his varied life experiences and personal and professional journeys, rather than the somewhat overused case studies of the business book world. This mix shows us exactly what a disruptive marketer is, and while there is no set path to getting there, the behaviors we can all adopt to become one. He challenges us to ask ‘what if’, demonstrating the huge importance of the question, while painting an exciting picture of how digital marketing is evolving and may well work in the very near future.

Do note:; this is not an instruction manual, a step-by-step tutorial or a guide on the ins and outs of the latest social and digital platforms. This is a foundational text that will change behavior from the linear marketing techniques created in the Don Draper era, to a much more dynamic and fluid approach required for marketing on and offline, to set us all up for work now and way into the future.

The new workplace is creatively fueled. In commerce, disruption has become the norm. So the disruptive marketer must be both an analytical, creative hybrid and an expert able to deliver across both strategy and execution.

Ditch the reliance on an MBA and pick up this provocative and enlightening read.
Crammed full of tools, theory, relatable reference points and anecdotes, fresh thought leadership and a superb tour through the tech-fueled world we are living in today, Disruptive Marketing is the conspiratorial whisper everyone in business needs to listen to. ...more "

Jul 18, 2016 12:11PM · see review

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