Hillary Berman

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Hillary Berman

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Hillary Berman is passionate about small business and customer-centric marketing. She leads the Popcorn & Ice Cream team, is the author of Customer, LLC: The Small Business Guide to Customer Engagement & Marketing, and a Google Small Business Advisor. No, she doesn’t get much sleep.

Hillary brings experience working in and for businesses of varying size to her small business clients. Cutting her teeth on Madison Avenue, Hillary got her first taste of small business at a dot.com reminiscent of Facebook, but sadly before its time. Upon moving back to Washington, DC, Hillary worked for a start-up technology company before turning back to the agency world. Prior to launching Popcorn & Ice Cream, Hillary worked with her husband to build and grow
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Hillary Berman I often hear from small business owners that while there are tons of books on marketing, customer engagement and small business, most are filled with …moreI often hear from small business owners that while there are tons of books on marketing, customer engagement and small business, most are filled with big business examples. And for many, it’s hard to connect the dots between what big brands are doing and what they can – or should – do in their small businesses. While exciting, the big business case studies feel out of reach when working on a shoestring budget and three minutes a day dedicated to marketing. I wrote Customer, LLC to give small business owners a marketing book they could relate to. Every idea in the book is for small business and every example is a small business, too.(less)
Average rating: 4.64 · 14 ratings · 7 reviews · 1 distinct work
Customer, LLC: The Small Bu...

4.64 avg rating — 14 ratings2 editions
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Hillary’s Recent Updates

Hillary Berman rated a book liked it
Happier by Tal Ben-Shahar
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Not sure who the intended audience was -- too academic for mainstream but includes a bunch of exercises. Read for a volunteer project (didn't turn out to be useful for that) but lots of nuggets relevant to work efforts. Felt a little too much like tr ...more
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Great Big Beautiful Life by Emily Henry
Great Big Beautiful Life
by Emily Henry (Goodreads Author)
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Fun, easy, and a great way to break out of some really heavy and mediocre recent reads.
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Heart the Lover by Lily King
Heart the Lover
by Lily King (Goodreads Author)
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I am floored at the glowing reviews of a beautiful love story. I think I just read the diary of a really selfish woman who never got over an immature college relationship. Thank goodness this was short.
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The River We Remember by William Kent Krueger
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3.5 Beautiful storytelling and character development. But both also got in the way and it could have def been shorter.
Hillary Berman rated a book it was ok
Razorblade Tears by S.A. Cosby
Razorblade Tears
by S.A. Cosby (Goodreads Author)
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This was not for me. So violent and tragic on multiple levels. Reinforced the same stereotypes it sought to break down.
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Stiff by Mary Roach
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Sorrow and Bliss by Meg Mason
Sorrow and Bliss
by Meg Mason (Goodreads Author)
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Look What You Made Me Do by John Lanchester
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Vigil by George Saunders
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Not Quite Dead Yet by Holly  Jackson
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25x33 Alboum Book Club — 4 members — last activity Jan 10, 2024 06:29AM
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