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Hillary Berman

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Hillary Berman

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Hillary Berman is passionate about small business and customer-centric marketing. She leads the Popcorn & Ice Cream team, is the author of Customer, LLC: The Small Business Guide to Customer Engagement & Marketing, and a Google Small Business Advisor. No, she doesn’t get much sleep.

Hillary brings experience working in and for businesses of varying size to her small business clients. Cutting her teeth on Madison Avenue, Hillary got her first taste of small business at a dot.com reminiscent of Facebook, but sadly before its time. Upon moving back to Washington, DC, Hillary worked for a start-up technology company before turning back to the agency world. Prior to launching Popcorn & Ice Cream, Hillary worked with her husband to build and grow
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Hillary Berman I often hear from small business owners that while there are tons of books on marketing, customer engagement and small business, most are filled with …moreI often hear from small business owners that while there are tons of books on marketing, customer engagement and small business, most are filled with big business examples. And for many, it’s hard to connect the dots between what big brands are doing and what they can – or should – do in their small businesses. While exciting, the big business case studies feel out of reach when working on a shoestring budget and three minutes a day dedicated to marketing. I wrote Customer, LLC to give small business owners a marketing book they could relate to. Every idea in the book is for small business and every example is a small business, too.(less)
Average rating: 4.64 · 14 ratings · 7 reviews · 1 distinct work
Customer, LLC: The Small Bu...

4.64 avg rating — 14 ratings2 editions
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Hillary’s Recent Updates

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The Book Woman of Troublesome Creek by Kim Michele Richardson
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Yesteryear by Caro Claire Burke
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Wow - many layers underneath the obvious trad wife influencer story I thought I was getting into. So so good. Well written with just enough detail and weaving together interesting characters.
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Watch How You Go by Rachel Ain
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The Home for Unwanted Girls by Joanna Goodman
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Beautiful story. Minus 1 because I really didn’t like Gabriel and the writing was just a touch meh.
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Only the Beautiful by Susan Meissner
Only the Beautiful
by Susan Meissner (Goodreads Author)
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Love. Heartwrenching and beautiful and all the things.
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The Last Flight by Julie   Clark
The Last Flight
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The Birthing Tree by Amanda    Peters
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My Husband's Wife by Alice Feeney
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Heart of a Stranger by Angela Buchdahl
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5 stars for the divrei Torah. 3+ for her story. Rabbi Buchdahl has a super unique identity but her journey is similar to so many women who find themselves working to balance family and professional success. And in industries or roles not typical of t ...more
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