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Joe Calloway
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“When you say no to the wrong people, it opens up the space for the right people to come in.”
― Magnetic: The Art of Attracting Business
― Magnetic: The Art of Attracting Business
“Don’t strive to be a leader in your category. Create a different category, and be the only one in it.”
― Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison
― Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison
“You must execute with consistency. Do that, and you become magnetic.”
― Magnetic: The Art of Attracting Business
― Magnetic: The Art of Attracting Business
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