Joe Calloway > Quotes

“When you say no to the wrong people, it opens up the space for the right people to come in.”
― Joe Calloway, Magnetic: The Art of Attracting Business

“Don’t strive to be a leader in your category. Create a different category, and be the only one in it.”
― Joe Calloway, Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison

“Consistency of performance can be the most powerful differentiator of all.”
― Joe Calloway, Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison

“You must execute with consistency. Do that, and you become magnetic.”
― Joe Calloway, Magnetic: The Art of Attracting Business

“A foundation of values surrounded by those flexible rings of changeable tactics is the strongest basis for stability in business today. You can most successfully change what you’re doing and how you do it if you have a clear sense of who you are.”
― Joe Calloway, Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison

“Whatever you’ve done to become successful, it won’t be enough to keep you successful. You have to move on to the next thing or be prepared to lose ground. There’s very little maintaining of your position these days. You’re either moving forward or backward.”
― Joe Calloway, Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison

“Changing just for the sake of changing can be a more dangerous trap than being stuck in complacency. The graveyard of failed businesses is full of companies that were willing to try anything, whether it made sense or not, just so they could feel that they were “riding the waves of change.”
― Joe Calloway, Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison

“For years, people defined branding as the process of creating an ad campaign or marketing program that conveyed a desirable image to the public. That’s fine as far as it goes and these efforts can certainly help the brand. But they don’t amount to much when compared to the power of how people actually experience your company. That’s your brand.”
― Joe Calloway, Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison

“By harnessing the collective intelligence in the room, we can make decisions that are much smarter than those made by individuals.”
― Joe Calloway, Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison

“What are you doing to create an emotional connection with your customers?”
― Joe Calloway, Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison

“Prosperity can be very dangerous for any company. It can lead you to believe that you’ve cracked the code, or “figured this business out,” or that you “know how this business works.” No. You know how it used to work. To stop and relax for more than a brief moment is one of the most dangerous things you can do in a marketplace that changes constantly. This doesn’t mean that you should run scared or operate your business in a panic mode.”
― Joe Calloway, Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison

“Pay attention to customers, and you will win them and keep them.”
― Joe Calloway, Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison

“If you read what seems to be the current line of thinking among business gurus, you will often see them decry the fallacy of “best practices.”
― Joe Calloway, Magnetic: The Art of Attracting Business

“Perception is reality. Certainly I can say that my perception is my reality and your perception is your reality. The challenge is to choose a perception that is most likely to create opportunity.”
― Joe Calloway, Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison

“Your brand is owned by your customers and anyone else who has an impression of your company. Your brand resides in the minds of your customers, not in your newspaper ads.”
― Joe Calloway, Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison

“Do great work. Make a better product. Give better service.”
― Joe Calloway, Magnetic: The Art of Attracting Business

“Every successful company must be on guard against the threat of complacency. You have to create a sense of urgency every day in every thing you do.”
― Joe Calloway, Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison

“Rule 1: Know more about the customer than anyone else. Rule 2: Get closer to the customer than anyone else. Rule 3: Emotionally connect with the customer better than anyone else.”
― Joe Calloway, Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison

“Buyers of anything are looking for value. They are looking for a way to solve problems or create opportunities. No matter what the buyer says, price is never the only consideration. Value always has and always will be the primary buying factor.”
― Joe Calloway, Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison

“81 percent of U.S. online consumers' purchase decisions are influenced by their friends' social media posts.”
― Joe Calloway, Magnetic: The Art of Attracting Business

“These tend to be in the areas of basic values like integrity, creating mutually beneficial relationships with customers and employees, and providing honest value. What I am saying is don’t make assumptions about what will work tomorrow based on what worked yesterday, especially in the area of processes, procedures, strategies, and operations.”
― Joe Calloway, Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison

“Don't copy. Create.”
― Joe Calloway, Indispensable: How To Become The Company That Your Customers Can't Live Without

“Consistently successful companies often take the view that they are never more than a few years away from complete and total failure, and they must be constantly taking steps to avoid that failure. Others take the approach that they are always in the process of making what they do obsolete. They look ahead five or six years to see where their industry and their customers are going to be in order to be waiting for them when they arrive. Far from resisting change, they are running with change to create their own future rather than leave it to chance and circumstances that are out of their control.”
― Joe Calloway, Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison