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“A foundation of values surrounded by those flexible rings of changeable tactics is the strongest basis for stability in business today. You can most successfully change what you’re doing and how you do it if you have a clear sense of who you are.”

Joe Calloway, Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison
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Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison by Joe Calloway
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