Brian de Haaff
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March 2017
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Lovability: How to Build a Business That People Love and Be Happy Doing It
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“Your principles are your true north because they instruct how you will handle every situation, especially when there is no easy choice.”
― Lovability: How to Build a Business That People Love and Be Happy Doing It
― Lovability: How to Build a Business That People Love and Be Happy Doing It
“Love is the surprising emotion that company builders cannot ignore.”
― Lovability: How to Build a Business That People Love and Be Happy Doing It
― Lovability: How to Build a Business That People Love and Be Happy Doing It
“Let’s consider another similar story — the dating website Plenty of Fish. German programmer Markus Frind started the company in 2003 as a programming exercise. He had been wanting to learn a new coding language called ASP.NET, so he built the site in two weeks — and to his surprise, it took off. Frind never raised a dime of outside money, because the venture was profitable from the beginning. “I didn’t see the need to raise money because I wouldn’t know what to do with it,” he said in a 2015 interview with Business Insider. “It was a profitable company, and there was no need to raise money.”3 Plenty of Fish grew slowly and organically for more than 10 years, eventually growing to about 75 employees and 90 million registered users. In 2015, Match Group (which also owns dating sites Match.com and OKCupid) bought Plenty of Fish for $575 million. “It wasn’t like I had a plan to create a dating site,” Frind said. “It was just a side project I created that got really big.” Not bad for what started as a hobby.”
― Lovability: How to Build a Business That People Love and Be Happy Doing It
― Lovability: How to Build a Business That People Love and Be Happy Doing It











