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Brian de Haaff

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Brian de Haaff

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Brian de Haaff seeks business and wilderness adventure. He has more than 20 years of experience building breakthrough products and has founded multiple successful software companies. He is the co-founder and CEO of Aha! — one of the fastest growing companies in the U.S. and the world’s #1 product roadmap software. His two previous startups were acquired by well-known public companies.

Brian writes and speaks about product and company growth and the adventure of living a meaningful life. More than 200,000 people follow him on social media and he is a regular contributor to Inc., Entrepreneur, and The Huffington Post. He has been named multiple times by LinkedIn as one of the world's 10 most influential management and culture writers.

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Hey Product Manager: Do You Know Why You Are Building That Feature?

impactful features

People love sharing their opinions. Customers and teammates are usually willing to tell you what they think you should do with your product if you ask. This is a good problem to have. The hard part is deciding which of those ideas will have the biggest impact.

Ideas are plentiful great product managers know exactly how to determine which ones customers really love.

Yo

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Published on May 18, 2020 08:30
Average rating: 3.68 · 205 ratings · 33 reviews · 1 distinct workSimilar authors
Lovability: How to Build a ...

3.68 avg rating — 205 ratings2 editions
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Quotes by Brian de Haaff  (?)
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“Your principles are your true north because they instruct how you will handle every situation, especially when there is no easy choice.”
Brian de Haaff, Lovability: How to Build a Business That People Love and Be Happy Doing It

“Love is the surprising emotion that company builders cannot ignore.”
Brian de Haaff, Lovability: How to Build a Business That People Love and Be Happy Doing It

“Let’s consider another similar story — the dating website Plenty of Fish. German programmer Markus Frind started the company in 2003 as a programming exercise. He had been wanting to learn a new coding language called ASP.NET, so he built the site in two weeks — and to his surprise, it took off. Frind never raised a dime of outside money, because the venture was profitable from the beginning. “I didn’t see the need to raise money because I wouldn’t know what to do with it,” he said in a 2015 interview with Business Insider. “It was a profitable company, and there was no need to raise money.”3 Plenty of Fish grew slowly and organically for more than 10 years, eventually growing to about 75 employees and 90 million registered users. In 2015, Match Group (which also owns dating sites Match.com and OKCupid) bought Plenty of Fish for $575 million. “It wasn’t like I had a plan to create a dating site,” Frind said. “It was just a side project I created that got really big.” Not bad for what started as a hobby.”
Brian de Haaff, Lovability: How to Build a Business That People Love and Be Happy Doing It

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