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47 ratings | 2 reviews | avg rating:4.26

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David Meikle

Goodreads Author

Born

The United Kingdom

Website

https://www.htbag.co.uk

Twitter

htbagorilla

Genre

Business

Member Since

June 2008

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DAVID MEIKLE is a respected business and marketing consultant, and an accomplished author. He is recognized as a prominent thinker in the fields of advertising and marketing operations worldwide.

David’s first book How to Buy a Gorilla –provided the first comprehensive model to reconcile the conflicts between marketing, procurement, and advertising agencies and has received widespread critical acclaim.

David founded his consultancy in 2009, delivering marketing transformation, pitch management, process design, and relationship management. Prior
to that he held senior positions at Grey Advertising, Ogilvy & Mather in London, and was Head of Country for Ogilvy Russia. David rebranded
his business The HTBAG Company after his first book David lives ...more

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David Meikle’s books

Average rating: 4.55 · 11 ratings · 2 reviews · 4 distinct works

	How to Buy a Gorilla: Getting the right muscle behind your advertising efforts 4.67 avg rating — 6 ratings — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Tuning Up - Improving performance and reducing stress in advertising and marketing 4.33 avg rating — 3 ratings — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	A Little Book About Balance: Helping you to live better, work better, and stress less it was amazing 5.00 avg rating — 1 rating	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	How to Buy A Gorilla: The ultimate guide to selecting, paying and working with agencies for more powerful advertising really liked it 4.00 avg rating — 1 rating	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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How to Buy a Gorilla: Getting the right muscle behind your advertising efforts

by David Meikle (Goodreads Author)

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Jan 22, 2018 05:22AM

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David Meikle rated a book it was amazing A Little Book About Balance: Helping you to live better, work better, and stress less by David Meikle (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Oct 21, 2025 12:23PM · like