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Aaron Hackett
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June 2019
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80/20 Brand: Brand Building with a P&G Edge
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CEO in 10
Aaron Hackett speaking with fellow P&G alum Rick Tocquigny on "CEO in 10" #8020brand #BlogTalkRadio
Don't forget to pick up your copy of 80/20 Brand on Amazon!
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“Product placebos are less commonly used, yet exceptionally effective in building brand equity, and ultimately consumer loyalty. Recognizing this opportunity for improved consumer experience, as brand builders, it is our responsibility to leverage placebos when reasonably possible to deepen brand relationships with the 80/20 target.”
― 80/20 Brand: Brand Building with a P&G Edge
― 80/20 Brand: Brand Building with a P&G Edge
“Product placebos are less commonly used, yet exceptionally effective in building brand equity, and ultimately consumer loyalty. Recognizing this opportunity for improved consumer experience, as brand builders, it is our responsibility to leverage placebos when reasonably possible to deepen brand relationships with the 80/20 target.”
― 80/20 Brand: Brand Building with a P&G Edge
― 80/20 Brand: Brand Building with a P&G Edge
