Brand Equity Quotes

“Pricing is branding.”
― Richie Norton

“Every consultant needs to understand that their competitive advantage and brand equity doesn't just come from their training and experience. It is the historical context of where they were born and raised, and major influences in their lives that makes each consultant unique.”
― Cindy Ann Peterson, My Style, My Way: Top Experts Reveal How to Create Yours Today

“The investments you make into a brand, makes its name worth it”
― Bernard Kelvin Clive

“Product placebos are less commonly used, yet exceptionally effective in building brand equity, and ultimately consumer loyalty. Recognizing this opportunity for improved consumer experience, as brand builders, it is our responsibility to leverage placebos when reasonably possible to deepen brand relationships with the 80/20 target.”
― Aaron Hackett, 80/20 Brand: Brand Building with a P&G Edge