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Susan M. Weinschenk

Goodreads Author

Born

The United States

Website

http://www.theteamw.com

Twitter

thebrainlady

Member Since

April 2013

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Susan Weinschenk has a Ph.D. in Psychology and over 30 years of experience as a behavioral psychologist. She applies neuroscience to predict, understand, and explain what motivates people and how to get people to take action.

Dr. Weinschenk is the author of several books, including How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, 100 Things Every Designer Needs To Know About People, and Neuro Web Design: What makes them click? She is the founder of the Weinschenk Institute. She teaches, speaks, mentors, and consults with Fortune 1000 companies, start-ups, non-profit agencies, and educational institutions, and writes a popular blog: www.theteamw.com/blog, and the “Brain Wise: Work better, work smarter” bl ...more

374 posts
Susan M. Weinschenk's Blog

100 More Things #197: PEOPLE NEED FEWER CHOICES

The research is clear that people like having a lot of choices, but that providing a lot of choices not only makes it harder for them to take action, but may also induce stress.

Designers often make decisions based on preference, not performance. Many designs inundate the target audience with choices.

For example, a search for an external hard drive on Amazon brings back 21,287 results. According to

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Susan M. Weinschenk’s books

Average rating: 4.04 · 8,545 ratings · 503 reviews · 33 distinct works • Similar authors

	100 Things Every Designer Needs to Know About People 4.10 avg rating — 6,234 ratings — published 2011 — 19 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Neuro Web Design: What Makes Them Click? 3.85 avg rating — 987 ratings — published 2008 — 10 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	How to Get People to Do Stuff: Master the art and science of persuasion and motivation 3.82 avg rating — 706 ratings — published 2013 — 21 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	100 More Things Every Designer Needs to Know About People 4.11 avg rating — 290 ratings — published 2015 — 10 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	100 Things Every Presenter Needs to Know About People 3.94 avg rating — 280 ratings — published 2012 — 14 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Neuro Web Design: What makes them click? 4.25 avg rating — 8 ratings — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Speech Interfaces w/WS by Susan M. Weinschenk (Goodreads Author), Dean T. Barker 4.17 avg rating — 6 ratings — published 2000 — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Gui Design Essentials by Susan M. Weinschenk (Goodreads Author), Pamela Jamar, Sarah C. Yeo liked it 3.00 avg rating — 5 ratings — published 1997 — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	کلیک طلایی؛ تکنیک‌های تضمینی نورومارکتینگ برای تبدیل بازدید‌کننده وب‌سایت به مشتری وفادار by Susan M. Weinschenk (Goodreads Author), مجید مجیدی (Translator), پرویز درگی (مقدمه) it was amazing 5.00 avg rating — 3 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	设计师要懂心理学 (图灵交互设计丛书 7) (Chinese Edition) by Susan M. Weinschenk (Goodreads Author), 徐佳 (Translator), 马迪 (Translator) really liked it 4.00 avg rating — 3 ratings — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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Susan’s Recent Updates

Susan M. Weinschenk wrote a new blog post 100 More Things #197: PEOPLE NEED FEWER CHOICES The research is clear that people like having a lot of choices, but that providing a lot of choices not only makes it harder for them to take action, Read more of this blog post »
Nov 26, 2025 02:06AM · like
Susan Weinschenk made a comment in the group Goodreads Librarians Group — Combine author profiles, Update bio & More topic " merge author profiles Susan M. Weinschenk Susan M. Weinschenk 刘吉熙杨硕徐佳 Susan Weinschenk Susan Weinschenk Ph.D. Susan Weinschenk; Weinschenk, Susan ...more "
Feb 07, 2025 08:49AM
Susan Weinschenk joined the group Goodreads Librarians Group
Feb 07, 2025 08:32AM · like

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Quotes by Susan M. Weinschenk (?)

“We like to think that we’re independent thinkers, that we’re unique individuals. The truth is, however, that the need to fit in and belong is wired into our brains and our biology.”
― Susan M. Weinschenk, How to Get People to Do Stuff: Master the art and science of persuasion and motivation

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“People seek out and pay attention to information and cues that confirm their beliefs. They don’t seek out—in fact, they ignore or even discount—information that doesn’t support what they already believe.”
― Susan M. Weinschenk, 100 Things Every Designer Needs to Know About People

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“People are very willing to click multiple times. In fact, they won’t even notice they’re clicking if they’re getting the right amount of information at each click to keep them going down the path. Think progressive disclosure; don’t count clicks.”
― Susan M. Weinschenk, 100 Things Every Designer Needs to Know About People

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