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Tim Calkins

Goodreads Author

Born

in Buffalo, N.Y., The United States

Website

http://www.timcalkins.com

Twitter

timothycalkins

Genre

Business

Member Since

July 2012

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Tim Calkins is business author, consultant and teacher. He helps individuals and companies communicate clearly and build strong brands.

He is Clinical Professor of Marketing at Northwestern University’s Kellogg School of Management, where he teaches courses including Marketing Strategy and Biomedical Marketing.

Tim works with major corporations around the world on strategy and branding issues through his firm Class 5 Consulting. Recent clients include Eli Lilly, Kraft Heinz and Hearst.

He is the author of books including Defending Your Brand and Breakthrough Marketing Plans.

Tim began his career at the consulting firm Booz Allen and Hamilton, where he worked on strategy and branding issues. He joined the marketing team at Kraft Foods in 1991. ...more

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How do you deal with writer’s block?

Tim Calkins Writing is a challenge! For me, the key is to simply get started; once I have some words on the page I build momentum.

Many people recommend writing e…moreWriting is a challenge! For me, the key is to simply get started; once I have some words on the page I build momentum.

Many people recommend writing everyday, at least for a little while. I agree with this advice completely. Little by little, things move forward.(less)

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What’s the best thing about being a writer?

Tim Calkins Three things! First, when writing you can really develop your ideas. Second, finishing a book is a huge accomplishment; it is a bit like running a mar…moreThree things! First, when writing you can really develop your ideas. Second, finishing a book is a huge accomplishment; it is a bit like running a marathon. Few people run a marathon (or write a book) and say, "Well, that was easy." Third, it is wonderful when I hear that a reader found the book to be helpful. That is the ultimate goal!(less)

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Tim Calkins’s books

Average rating: 4.04 · 627 ratings · 51 reviews · 7 distinct works • Similar authors

	Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management by Alice M. Tybout (Editor), Philio Kotler (Foreword), Tim Calkins (Goodreads Author) (Editor) 4.09 avg rating — 275 ratings — published 2005 — 11 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	How to Wash a Chicken: Mastering the Business Presentation 3.98 avg rating — 163 ratings — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth 3.85 avg rating — 117 ratings — published 2008 — 10 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks 4.32 avg rating — 44 ratings — 10 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Kellogg on Branding in a Hyper-Connected World by Alice M. Tybout (Editor), Tim Calkins (Goodreads Author) 4.25 avg rating — 28 ratings — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Tavuk Nasil Yikanir: Profesyonel Sunumlarda Uzmanlasmak 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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Tim Calkins's Blog

Why Influencer Marketing is the Future

This fall I’ve been teaching the Influencer Marketing course at Northwestern University’s Kellogg School of Management for the first time.

It has been terrific fun, from preparing to teach the material to assembling the slides, to working the students and welcoming some amazing guest speakers.

One of the big takeaways from the class is that influencer marketing is likely the future of brand buil

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Tim Calkins wrote a new blog post Why Influencer Marketing is the Future This fall I’ve been teaching the Influencer Marketing course at Northwestern University’s Kellogg School of Management for the first time.It has been Read more of this blog post »
Nov 20, 2025 01:26AM · like

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