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Tim Calkins

Goodreads Author

Born

in Buffalo, N.Y., The United States

Website

http://www.timcalkins.com

Twitter

timothycalkins

Genre

Business

Member Since

July 2012

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Tim Calkins is business author, consultant and teacher. He helps individuals and companies communicate clearly and build strong brands.

He is Clinical Professor of Marketing at Northwestern University’s Kellogg School of Management, where he teaches courses including Marketing Strategy and Biomedical Marketing.

Tim works with major corporations around the world on strategy and branding issues through his firm Class 5 Consulting. Recent clients include Eli Lilly, Kraft Heinz and Hearst.

He is the author of books including Defending Your Brand and Breakthrough Marketing Plans.

Tim began his career at the consulting firm Booz Allen and Hamilton, where he worked on strategy and branding issues. He joined the marketing team at Kraft Foods in 1991. ...more

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How do you deal with writer’s block?

Tim Calkins Writing is a challenge! For me, the key is to simply get started; once I have some words on the page I build momentum.

Many people recommend writing e…moreWriting is a challenge! For me, the key is to simply get started; once I have some words on the page I build momentum.

Many people recommend writing everyday, at least for a little while. I agree with this advice completely. Little by little, things move forward.(less)

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What’s the best thing about being a writer?

Tim Calkins Three things! First, when writing you can really develop your ideas. Second, finishing a book is a huge accomplishment; it is a bit like running a mar…moreThree things! First, when writing you can really develop your ideas. Second, finishing a book is a huge accomplishment; it is a bit like running a marathon. Few people run a marathon (or write a book) and say, "Well, that was easy." Third, it is wonderful when I hear that a reader found the book to be helpful. That is the ultimate goal!(less)

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Tim Calkins’s books

Average rating: 4.04 · 630 ratings · 51 reviews · 7 distinct works • Similar authors

	Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management by Alice M. Tybout (Editor), Philio Kotler (Foreword), Tim Calkins (Goodreads Author) (Editor) 4.09 avg rating — 275 ratings — published 2005 — 11 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	How to Wash a Chicken: Mastering the Business Presentation 3.98 avg rating — 166 ratings — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth 3.85 avg rating — 117 ratings — published 2008 — 10 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks 4.32 avg rating — 44 ratings — 10 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Kellogg on Branding in a Hyper-Connected World by Alice M. Tybout (Editor), Tim Calkins (Goodreads Author) 4.25 avg rating — 28 ratings — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Tavuk Nasil Yikanir: Profesyonel Sunumlarda Uzmanlasmak 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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Tim Calkins's Blog

2026 Brands to Watch

Happy New Year! Each year I highlight a few brands that are worth following. These are brands poised for interesting years. Some are positioned to do well, and others are likely to struggle.

You can see my 2025 post here.

Tylenol

Talk about a bad year! Tylenol, a long-trusted brand, suffered a massive hit when the Trump administration attacked it for causing autism and being unsafe.

In September,

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Tim Calkins wrote a new blog post Looking Back at My 2025 Brands to Watch Happy New Year! I hope your 2026 is off to a good start and you haven’t abandoned your resolutions yet.Each year I identify a few brands to watch; th Read more of this blog post »
Jan 23, 2026 11:21AM · like

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