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Tim Calkins

Goodreads Author

Born

in Buffalo, N.Y., The United States

Website

http://www.timcalkins.com

Twitter

timothycalkins

Genre

Business

Member Since

July 2012

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Tim Calkins is business author, consultant and teacher. He helps individuals and companies communicate clearly and build strong brands.

He is Clinical Professor of Marketing at Northwestern University’s Kellogg School of Management, where he teaches courses including Marketing Strategy and Biomedical Marketing.

Tim works with major corporations around the world on strategy and branding issues through his firm Class 5 Consulting. Recent clients include Eli Lilly, Kraft Heinz and Hearst.

He is the author of books including Defending Your Brand and Breakthrough Marketing Plans.

Tim began his career at the consulting firm Booz Allen and Hamilton, where he worked on strategy and branding issues. He joined the marketing team at Kraft Foods in 1991. ...more

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Tim Calkins’s books

Average rating: 4.04 · 640 ratings · 52 reviews · 8 distinct works • Similar authors

	Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management by Alice M. Tybout (Editor), Philio Kotler (Foreword), Tim Calkins (Goodreads Author) (Editor) 4.09 avg rating — 276 ratings — published 2005 — 10 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	How to Wash a Chicken: Mastering the Business Presentation 3.97 avg rating — 175 ratings — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth 3.85 avg rating — 117 ratings — published 2008 — 10 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks 4.32 avg rating — 44 ratings — 10 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Kellogg on Branding in a Hyper-Connected World by Alice M. Tybout (Editor), Tim Calkins (Goodreads Author) 4.25 avg rating — 28 ratings — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Tavuk Nasil Yikanir: Profesyonel Sunumlarda Uzmanlasmak 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	What’s the Story?: How to Create and Deliver Winning Business Presentations 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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Tim Calkins's Blog

A Savvy Marketer in Michigan

Last week voters in Michigan picked Dr. Abdul El-Sayed to be the Democratic candidate for Senate.

El-Sayed has a remarkable background; he was a Rhodes Scholar and received his M.D. from Columbia. He is the author of multiple books and was Detroit Health Director.

He also is a savvy marketer.

A NYT Interview

This weekend, the New York Times ran an interview with El-Sayed. What struck me was El-Say

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Tim Calkins wrote a new blog post A Savvy Marketer in Michigan Last week voters in Michigan picked Dr. Abdul El-Sayed to be the Democratic candidate for Senate.El-Sayed has a remarkable background; he was a Rhode Read more of this blog post »
Aug 14, 2026 01:27AM · like

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