Michael Killen

“Problem you solve Result you get Specific group of people Specific characteristics No one else wants to serve This is where we hit our first major roadblock. We often mistake a niche as something that either already exists and is undiscovered, or something that someone else is already serving and we can go after that niche too. In truth, a true niche is something that you carve into the market. It’s something that hasn’t existed before you’ve defined it. However, when people see it they’ll wonder why someone isn’t already serving that niche.”
― Michael Killen, Five Figure Funnels: How To Sell Marketing Funnel Services To Your Customers For Five Figures In Any Market, No Matter Your Experience

“You don’t decide how valuable a product is, your market does.”
― Michael Killen, Sell Futures, Not Features: How anyone can uncover hidden benefits to any product or service, so desirable and compelling that you can't help but sell more