Michael Killen > Quotes

“Problem you solve Result you get Specific group of people Specific characteristics No one else wants to serve This is where we hit our first major roadblock. We often mistake a niche as something that either already exists and is undiscovered, or something that someone else is already serving and we can go after that niche too. In truth, a true niche is something that you carve into the market. It’s something that hasn’t existed before you’ve defined it. However, when people see it they’ll wonder why someone isn’t already serving that niche.”
― Michael Killen, Five Figure Funnels: How To Sell Marketing Funnel Services To Your Customers For Five Figures In Any Market, No Matter Your Experience

“You don’t decide how valuable a product is, your market does.”
― Michael Killen, Sell Futures, Not Features: How anyone can uncover hidden benefits to any product or service, so desirable and compelling that you can't help but sell more

“I also use dictation and transcription software such as Dragon Dictate, Rev and Otter.ai.”
― Michael Killen, Five Figure Funnels: How To Sell Marketing Funnel Services To Your Customers For Five Figures In Any Market, No Matter Your Experience

“most people who hunt African game animals are giant morons.”
― Michael Killen, Sell Futures, Not Features: How anyone can uncover hidden benefits to any product or service, so desirable and compelling that you can't help but sell more

“The key takeaway for me there, is that higher peaks have fewer climbers. If I wanted to make life easier, I’d need to set my expectations unreasonably high.”
― Michael Killen, Sell Futures, Not Features: How anyone can uncover hidden benefits to any product or service, so desirable and compelling that you can't help but sell more

“I believe that the world would be a much better place if people were more open about what they want. Not letting people try to guess what they want, for fear of offence. Most negotiations fail because one or both sides don’t really know what they want the outcome to be. Second to that, they fail because they never tell the other side what they want.”
― Michael Killen, Sell Futures, Not Features: How anyone can uncover hidden benefits to any product or service, so desirable and compelling that you can't help but sell more

“I believe one of the biggest reasons people struggle to make sales, is because they don’t believe in their own products, and they’re not enthusiastic about their own products.”
― Michael Killen, Sell Futures, Not Features: How anyone can uncover hidden benefits to any product or service, so desirable and compelling that you can't help but sell more

“If you chase two chickens, you catch neither.”
― Michael Killen, Sell Futures, Not Features: How anyone can uncover hidden benefits to any product or service, so desirable and compelling that you can't help but sell more

“But if you can make the conscious choice that helping someone and making their life better, is worth attracting occasional criticism, you’ll find it much easier to help more people.”
― Michael Killen, Sell Futures, Not Features: How anyone can uncover hidden benefits to any product or service, so desirable and compelling that you can't help but sell more