Lomit Patel

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Lomit Patel

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Lomit Patel is the Vice President of Growth at IMVU. Prior to IMVU, Lomit managed growth at early-stage startups including Roku (IPO), TrustedID (acquired by Equifax), Texture (acquired. by Apple) and EarthLink. Lomit is a public speaker, author, advisor, and recognized as a Mobile Hero by Liftoff. Lomit’s new bestselling book Lean AI, is part of Eric Ries’ “The Lean Startup” series, now available at Amazon.


What Gen Z Wellness Reveals About Modern DTC Growth Strategy

To build a scalable DTC growth strategy in today’s market, founders must look beyond traditional acquisition channels and focus on consumer identity. Walk into the kitchen of any Gen Z consumer right now, and you will see the traditional medicine cabinet is dead. Plain, clinical white pill bottles have been replaced by premium, beautifully designed wellness tonics and adaptogenic sparkling waters

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Published on July 05, 2026 21:48
Average rating: 3.65 · 37 ratings · 13 reviews · 1 distinct workSimilar authors
Lean AI: How Innovative Sta...

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What Gen Z Wellness Reveals About Modern DTC Growth Strategy

To build a scalable DTC growth strategy in today’s market, founders must look beyond traditional acquisition channels and focus on consumer identity. Read more of this blog post »
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