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Gemma Milne
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Smoke & Mirrors: How Hype Obscures the Future and How to See Past It
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Religion for Atheists: A Non-Believer's Guide to the Uses of Religion
by Alain de Botton (Goodreads Author) |
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“Change is hard; hype lets us momentarily question that truth. But as we continue to question the reality of the task in changing the problematic status quo, a better world only continues to move further out of our reach.”
― Smoke & Mirrors: How Hype Obscures the Future and How to See Past It
― Smoke & Mirrors: How Hype Obscures the Future and How to See Past It
“this kind of advertising is only increasing in the US, with Kantar Media reporting that drug companies spent over $6 billion on direct-to-consumer advertising in 2017, up 64 per cent since 2012.20 Not only is the spending shifting, the content of the ads too has progressed. A study comparing drug ads from 2016 versus 2004 found that the emotional framing of drugs as helping people gain control and/or social approval had gone up, while the factual information, biological explanations, and discussions of causes, prevalence or risk factors had all decreased.”
― Smoke & Mirrors: How Hype Obscures the Future and How to See Past It
― Smoke & Mirrors: How Hype Obscures the Future and How to See Past It
“Metaphors are important tools in communicating complex topics. They are shortcuts that bring everyone up to speed on the background, allowing the person doing the communicating to ‘get to the point’ without getting lost in the weeds of explanation. They get rid of the need for a foundational education in every field; bring life and excitement into dull stories; and ultimately, with their emotive and memory-boosting qualities, make persuasion all the easier.”
― Smoke & Mirrors: How Hype Obscures the Future and How to See Past It
― Smoke & Mirrors: How Hype Obscures the Future and How to See Past It
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