Laura Bull's Blog

Lately, it feels like every brand is hopping on the “rebrand” train. New logos. New colors. Fresh taglines. But most of the time, a rebrand isn't what your brand actually needs. A rebrand is visible. It’s fast. It’s exciting and there’s a certain satisfaction in pointing at a shiny new logo and saying, “Look! We’ve changed!” But if your brand story underneath is still unclear, all you’ve done is put a new outfit on the same confusion. The look is different, but the identity? Still the same....

In the rush to look “modern,” many companies are wiping away the very traits that make them memorable. The branding industry seems to...

Sometimes the best brand stories start in the middle of a mess. Like at a Coldplay concert, during a kiss cam moment gone wildly viral....

Every marketing professor has faced the moment when the principles of a traditional textbook collide with the reality of modern branding....

Imagine a personal brand so magnetic, so buzzworthy, that within hours of a campaign launch it drives a 4% bump in stock price for a...

When HBO Max dropped “HBO” and rebranded as “Max” in 2023, the move wasn’t just cosmetic. It was a repositioning play. The goal was to...

In this interview with Authority Magazine, Laura Bull shares insights on the power of executive branding, how to craft an authentic...

LinkedIn is a great and essential tool for executives to build a personal brand. But the truth is: it’s also oversaturated. To truly...

Your personal brand is the most valuable investment you’ll ever make. In The Narrative Age, where stories shape perception and perception dictates opportunity— mastering the art of crafting a distinctive and authentic identity is not just a goal. It's a necessity for success. Whether you're aiming to rise in your career, launch a groundbreaking business, or establish yourself as a thought leader. Your personal brand doesn’t just reflect who you are; it shapes how others see your work, leadersh...

When it comes to personal branding, few names are as iconic as Dwayne “The Rock” Johnson. From his beginnings as a WWE sensation to becoming a Hollywood juggernaut, entrepreneur, and global influencer, his journey exemplifies the power of authenticity, strategy, and brand development. Johnson’s success is a masterclass in building creative brands with longevity and depth.

Let’s break down the key lessons from his empire that can inspire your own brand management journey.

Embrace Authentici...