Jennifer L. Clinehens's Blog
October 19, 2020
Podcast Episode 101: The Choice Overload Effect
I’m so excited to introduce the Choice Hacking podcast, a weekly show dedicated to exploring the ways behavioral science and psychology intersect with experience design, marketing, startups, and more.
We’re just getting started, but if you enjoy it, please consider subscribing and leaving a rating or review. Thanks!
Listen and subscribe: Apple, Spotify, Amazon Music, Stitcher, Deezer, Pocketcast, Google Podcasts, and Simplecast.Episode 101: Choice OverloadHave you ever experienced analysis paralysis? It’s that feeling of anxiety when you have so much information that any action feels like the wrong one, so you don’t do anything at all.
We often assume that giving people more information is better. But to customers, more options can be paralyzing.
In this episode, we’ll explore the behavioral science of the Choice Overload Effect, and talk about how we can use it to our advantage in business, marketing, and experience design.
Listen and subscribe: Apple, Spotify, Amazon Music, Stitcher, Deezer, Pocketcast, Google Podcasts, and Simplecast.
Related and referenced resources:The Choice Overload Effect: Why simplicity is the key to winning customersChoice Overload: How Trader Joe’s used psychology to perfect their experience.Join the Choice Hacking newsletterRead or listen to Choice Hacking the book
Podcast Episode 101: The Choice Overload Effect was originally published in Choice Hacking on Medium, where people are continuing the conversation by highlighting and responding to this story.
October 6, 2020
Hi Mike - Just depends on your company size and resources.
Hi Mike - Just depends on your company size and resources. Ideally you're using something like GSR (galvanic skin response) to track arousal through sweat, eye tracking that can do the same through pupil size, etc. and heart rate monitors - all of this can then partner with qualitative where you ask people how they were feeling. Some firms use tech like facial recognition, as how people actually feel and what they say they feel are a lot times two different things.
If you're a smaller or independent firm, there are more agile approaches that aren't as objective but that can still get you the right info - usually some combination of observation, focus groups, surveys, or interviews. Also depends on if you're talking digital or physical experiences like retail.
October 5, 2020
6 journey map examples and what we can learn from them
Customer Journey Maps are a visual story about how people interact with your brand. They help brands gain a deep understanding of their…
October 4, 2020
September 28, 2020
August 26, 2020
Hi Romario -
Hi Romario -
Thanks for your comment! To answer your questions:
There are no silver bullets in marketing or customer experience, and that's true for all brands. Any shopping experience is a complex system of interconnected, behavioral science and psychological principles.
However, there are certain principles that seem to punch above their weight when it comes to impact. Creating simple experiences and managing for choice overload are two of those.
No brand, however strong, will convert over the long-term if the psychology of the shopping experience - including how many products are displayed - isn't right.
NEW behavioral science reads and resources
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This month’s new reads:August 21, 2020
August 3, 2020
Thanks for the kind words, Romario — glad you enjoyed the article! :)
Thanks for the kind words, Romario — glad you enjoyed the article! :)
