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Matt’s 2024 Year in Books
Take a look at Matt’s Year in Books, including some fun facts about their reading.
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Matt Johnson
Goodreads Author
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March 2020
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Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains
by
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published
2020
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11 editions
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* Note: these are all the books on Goodreads for this author. To add more, click here.
The Psychology of Introversion in Personal Branding and Social Media
When most people think about building a personal brand, they imagine something exhausting: constant networking, endless self-promotion, and a personality that fills eve...
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“At the most basic level, marketing tweaks the consumer’s experience of one sense through use of others—restaurants curating not only our meal, but the music, the decor, and more. At a deeper level, it alters the consumer’s beliefs about what’s being consumed—dog food only tastes palatable when you believe it may be pâté. And finally, in the most extreme cases, it ingrains these perception-altering beliefs so deeply that a brand literally etches itself into the architecture of our brains.”
― Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains
― Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains
“What is the meaning of life?” No pressure, Alan! His reply did not disappoint: You have to try and find out what you want, and so I went into that very thoroughly, what do I want to happen? And of course as soon as you ask yourself that you begin to fantasize, and our amazing technology is of course an expression of human desire, desire for power, for what we want to achieve. So I simply set myself to thinking through how far we could go. And so I soon found myself at a great push-button place, where I had a fantastic mechanism with buttons available for every conceivable thing I could wish. So I spent quite a bit of time playing with those . . . you press one button and here’s Cleopatra . . . and press this button and symphonic music, in sixteen-channel sound . . . all possible pleasures are available . . . You suddenly notice there’s a button labeled “Surprise.” You push that, and here we are.”
― Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains
― Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains
“You wake up every morning as a slightly different physical entity, but memory stitches you together as a single consistent, coherent being.”
― Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains
― Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains
“Creative iterations are critical to making great products of all types.”
― The Creative Curve: How to Develop the Right Idea at the Right Time
― The Creative Curve: How to Develop the Right Idea at the Right Time
“At the most basic level, marketing tweaks the consumer’s experience of one sense through use of others—restaurants curating not only our meal, but the music, the decor, and more. At a deeper level, it alters the consumer’s beliefs about what’s being consumed—dog food only tastes palatable when you believe it may be pâté. And finally, in the most extreme cases, it ingrains these perception-altering beliefs so deeply that a brand literally etches itself into the architecture of our brains.”
― Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains
― Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains
