Sarah Townsend

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Sarah Townsend has spent 20+ years as a freelance copywriter, and has worked with words her entire career. She has two well-behaved children and two badly behaved cats, and lives in Gloucestershire, England.

Aside from The Little Book of Confusables, Survival Skills for Freelancers and monthly Clever Copy Club updates, Sarah does most of her writing for purpose-led businesses who want brilliant websites to help them stand out from the crowd.

As a speaker at events and conferences, Sarah provides practical advice on copywriting, and shares real-life experience on the mindset needed for self-employed success and confidence.

In her spare time, she loves live music, long walks in the countryside and photography, and is a self-confessed language ne
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The essential software tools powering my freelance business – and why they’re worth it

I recently wrote about how five simple software swaps saved me £958.16 a year. (It’s here if you missed it.)

In this follow-up, I’m sharing the apps and tools I rely on to make freelance life smoother, smarter and more manageable.

Here are the software tools I rely on every week – and why I think they’re worth it.

TextExpander (£36.84 a year)

I send a lot of emails – client onboarding, project updates

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Published on July 17, 2025 06:46

Sarah’s Recent Updates

Sarah Townsend wrote a new blog post

I saved £958.16 a year in my freelance business with 5 simple software swaps. Here’s how I did it


Running a freelance business isn’t cheap – especially when the cost of must-have software stacks up faster than you can say ‘direct debit’.

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Quotes by Sarah Townsend  (?)
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“The problem with imposter syndrome is that it can hold you back if you don’t get it in check. Self-doubt keeps you firmly in your comfort zone, stops you taking risks, and prevents you from doing things that are good for your business.”
Sarah Townsend, Survival Skills for Freelancers: Tried and Tested Tips to Help You Ace Self-Employment Without Burnout

“It’s a universal truth that the clients who question costs (or refuse to pay) always – without exception – end up being the biggest pain in the butt.”
Sarah Townsend, Survival Skills for Freelancers: Tried and Tested Tips to Help You Ace Self-Employment Without Burnout

“Instead of panicking each time someone tells you they can’t afford your prices, treat it as a sign that this particular client simply isn’t the right fit for your business.”
Sarah Townsend, Survival Skills for Freelancers: Tried and Tested Tips to Help You Ace Self-Employment Without Burnout

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