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Rob Meyerson

Goodreads Author

Born

in Annapolis, MD, The United States

Website

http://robmeyerson.com/

Genre

Business, Nonfiction

Member Since

October 2007

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Rob Meyerson is a namer, brand consultant, and principal and founder of Heirloom, a brand strategy and identity firm. He is also creator and host of the podcast (and blog) How Brands Are Built , on which he has interviewed dozens of branding and naming experts such as David Aaker, Marty Neumeier, Laura Ries, Fabian Geyrhalter, Emily Heyward, and Denise Lee Yohn.

Prior to founding Heirloom, Rob's previous roles included head of brand architecture and naming at HP, director of verbal identity at Interbrand in San Francisco, and director of strategy at FutureBrand in Southeast Asia. His past clients range from the Fortune 500 to Silicon Valley startups, from San Francisco to Shanghai, including brands such as Adobe, GE, John Deere, Disney, I ...more

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Rob Meyerson’s books

Average rating: 4.31 · 113 ratings · 17 reviews · 5 distinct works • Similar authors

	Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding by Alina Wheeler, Rob Meyerson (Goodreads Author) 4.24 avg rating — 62 ratings — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service 4.40 avg rating — 48 ratings — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	AB@C: And Other Gramograms by Rob Meyerson (Goodreads Author), Dan Misdea really liked it 4.00 avg rating — 2 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Diseño de marcas. Sexta edición by Alina Wheeler, Rob Meyerson (Goodreads Author) it was amazing 5.00 avg rating — 1 rating	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Naming Workbook: A Companion to Brand Naming 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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Rob Meyerson's Blog

The ultimate guide to naming

Table of contents Skip to a section in the ultimate guide to naming: Why brand names are important What makes a good/bad brand name? Types of brand names The brand naming process The naming brief How to generate name ideas Trademark prescreening Domain names How to present brand names Books about brand naming Websites and […]

The post The ultimate guide to naming appeared first on How Brands Are Bu

Rob is Currently Reading

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Steal Like an Artist: 10 Things Nobody Told You About Being Creative

by Austin Kleon (Goodreads Author)

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Jul 20, 2023 09:18AM

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Creativity: Flow and the Psychology of Discovery and Invention

by Mihály Csíkszentmihályi

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Jul 20, 2023 09:18AM

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Dear Committee Members

by Julie Schumacher

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Jul 11, 2023 09:34PM

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Rob liked Emily's review of Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service: "A quick read with a direct actionable path"
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Rob liked Jana 's review of Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service: "Rob is a man with a plan when it comes to brand naming. This was actionable and awesome. I've revamped my approach to naming with Rob's suggestions. "
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