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Mark Schaefer
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“You can either keep up with the pulse of culture, or you can measure. You probably can’t do both.”
― Belonging to the Brand: Why Community is the Last Great Marketing Strategy
― Belonging to the Brand: Why Community is the Last Great Marketing Strategy
“A heady bouquet, with hints of lemongrass and apple. Playfully articulate. Earthy and sublime.”
― Audacious: How Humans Win in an AI Marketing World
― Audacious: How Humans Win in an AI Marketing World
“The Business of Belonging,”
― Belonging to the Brand: Why Community is the Last Great Marketing Strategy
― Belonging to the Brand: Why Community is the Last Great Marketing Strategy
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