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Kevin Maney

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November 2011

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Now that Lou Gerstner has died, you may read lots of stories about how he rescued IBM – which was certainly one of history’s great feats of management. But I have a fun little Gerstner story that I doubt you’ll see anywhere else today.

I’ve written about IBM my entire career. When Gerstner took over as IBM’s chief executive in 1993, I wrote USA Today’s cover story. I talked to him many times after

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Kevin Maney’s books

Average rating: 3.85 · 3,645 ratings · 380 reviews · 22 distinct works • Similar authors

	Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets by Al Ramadan, Dave Peterson, Christopher Lochhead 3.86 avg rating — 2,367 ratings — published 2016 — 17 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Trade-Off: Why Some Things Catch On, and Others Don't by Kevin Maney (Goodreads Author), Jim Collins (Foreword) 3.81 avg rating — 307 ratings — published 2009 — 9 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Maverick and His Machine: Thomas Watson, Sr. and the Making of IBM 4.23 avg rating — 188 ratings — published 2003 — 12 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Making the World Work Better: The Ideas That Shaped a Century and a Company by Kevin Maney (Goodreads Author), Steve Hamm (Goodreads Author), Jeffrey O'Brien 3.66 avg rating — 149 ratings — published 2011 — 16 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Red Bottom Line 4.50 avg rating — 8 ratings — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Megamedia Shakeout: The Inside Story of the Leaders and the Losers in the Exploding Communications Industry really liked it 4.00 avg rating — 2 ratings — published 1995 — 4 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Thomas Waston SR. Con Người Phi Thường & Cỗ Máy IBM liked it 3.00 avg rating — 2 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Torēdo Ofu: Jōshitsu O Toruka Tegaru O Toruka by Kevin Maney (Goodreads Author), ジム・コリンズ(序文), 内田和成(解説) really liked it 4.00 avg rating — 1 rating — published 2010	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	メガメディアの衝撃―日本ひとり負けの構図 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Category Creation Formula: Discover, Design, and Win New Market Categories by Kevin Maney (Goodreads Author), Mike Damphousse 0.00 avg rating — 0 ratings — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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Kevin Maney wrote a new blog post What iRobot Taught Us About Home Robots What’s more likely to service your home in the not-so-far future: a do-everything housekeeper robot like Rosie from The Jetsons, or a swarm of special Read more of this blog post »
Jan 23, 2026 05:00PM · like
Kevin Maney liked Ellen Neuborne's review of Red Bottom Line: "A young American consultant, suffering a quarter life crisis, decides to take advantage of the major global business trend of his era – the tumultuous shift from the Soviet state-run economy to a free market Russia. But within minutes of landing in M" Read more of this review »
Feb 23, 2024 03:08PM · see review

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Quotes by Kevin Maney (?)

“The human brain has a mechanism for dealing with data overload. It forgets. If indeed we’re on a path to building machines that think like us, how ironic if the next great invention in computer memory turns out to be forgetting.”
― Kevin Maney, Making the World Work Better: The Ideas That Shaped a Century and a Company

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“Maybe that’s why we did things so fast,” said Jerrier Haddad, a managing engineer on the 701. “We didn’t have schedules to slow us down.”
― Kevin Maney, Making the World Work Better: The Ideas That Shaped a Century and a Company

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“...A well-written, well-organized book packages the author's brain. It is the purest, richest, most complete way to take what's inside one person's brain and move it into another person's brain...As long as society finds it valuable to consume the stories, research, and thoughts of its intellectual leaders, the basic idea of the book should endure. Paper books will get pressured by electronic versions over time, but the art form should remain vital.”
― Kevin Maney, Trade-Off: Why Some Things Catch On, and Others Don't

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