David Travis

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David Travis



Average rating: 4.34 · 616 ratings · 69 reviews · 55 distinct worksSimilar authors
Think Like a UX Researcher:...

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4.58 avg rating — 312 ratings3 editions
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Karsh: Beyond the Camera

4.27 avg rating — 48 ratings — published 2012 — 3 editions
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Edward Weston: The Last Yea...

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4.18 avg rating — 34 ratings — published 2001 — 2 editions
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The Fable of the User-Centr...

3.44 avg rating — 27 ratings — published 2009 — 3 editions
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At the Edge of the Light: T...

really liked it 4.00 avg rating — 22 ratings — published 2002 — 2 editions
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The Fable of the User-Cente...

4.15 avg rating — 20 ratings — published 2009
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The Age Of Adolescence: Jos...

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4.78 avg rating — 9 ratings — published 2005 — 2 editions
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Think Like a UX Researcher:...

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4.50 avg rating — 6 ratings
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Taken by Design: Photograph...

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4.60 avg rating — 5 ratings — published 2002 — 3 editions
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Think Like a UX Researcher

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4.20 avg rating — 5 ratings
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More books by David Travis…
Quotes by David Travis  (?)
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“Companies say they value great design. But they assume that to do great design they need a rock star designer. But great design doesn’t live inside designers. It lives inside your users’ heads. You get inside your users heads by doing good UX research: research that provides actionable and testable insights into users’ needs.”
David Travis, Think Like a UX Researcher: How to Observe Users, Influence Design, and Shape Business Strategy

“Fundamentally, all UX research answers one of two questions: (a) Who are our users and what are they trying to do? (b) Can people use the thing we’ve designed to solve their problem? You answer the first question with a field visit and you answer the second question with a usability test.”
David Travis, Think Like a UX Researcher: How to Observe Users, Influence Design, and Shape Business Strategy

“Creating personas should never be your goal— understanding users’ needs, goals and motivations should be your goal.”
David Travis, Think Like a UX Researcher: How to Observe Users, Influence Design, and Shape Business Strategy



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