Erik Qualman's Blog

Why Modern Tech Startups Need OKRs to Scale Smartly Tech startups scale at a pace that outgrows their internal systems. As teams ship product updates weekly, enter new markets, and operate across distributed time zones, the pressure to maintain clarity and direction becomes intense. Many early-stage companies rely on hustle-driven execution, but without structured alignment, […]

Nostalgia-Driven Marketing: Why Emotional Memory Is Dominating Holiday Campaigns The holiday season is always emotionally charged, and in recent years, brands have been shifting their strategies to lean heavily into nostalgia-driven marketing. This approach taps into collective memory, cultural traditions, and personal sentiment to trigger feelings of comfort, familiarity, and belonging. As the pace of […]

Instagram Analytics Made Simple: 5 Key Metrics to Track Have you ever opened Instagram insights, stared at all the graphs, and closed it again? You’re not alone. Instagram can feel like a wall of numbers. Reach, impressions, interactions, and accounts engaging with. For many creators and small business owners, it can be confusing and overwhelming. […]

Choosing the Best Online Survey Software: A Comprehensive Guide You can build a beautiful product, design a smart onboarding flow or run a brilliant online course – but if you’re not regularly asking people what they think, you’re still guessing. Online survey tools are the easiest way to turn those guesses into data. The problem? […]

8 Effective Strategies to Reduce Cart Abandonment and Boost Revenue Shoppers load up their carts, pause for a moment, and then… disappear. For online retailers, this disappearing act is all too familiar. Nearly 70% of ecommerce carts are abandoned before checkout, making cart abandonment one of the biggest roadblocks to turning browsers into buyers. All […]

Digital Privacy in the Age of Social Media: Are Users Losing Control? Social​‍​‌‍​‍‌​‍​‌‍​‍‌ media is practically indispensable in modern life. These platforms, which we use to communicate, shop, learn and have fun, are very much part of our lives as we check notifications right after we wake up, watch TikTok or Instagram videos when we […]

The Future of Shopify Growth Lies in AI-Driven Personalization and Retention In today’s hyper-competitive eCommerce cycle, acquisition has lost its strategic advantage. Shopify brands are realizing that pouring budget into ads only creates shallow spikes in traffic—not sustainable revenue. What drives true business growth now is retention as an operating strategy, not a marketing function. […]

Medical Tourism Is the New Middle-Class Healthcare Hack I did not come to Thailand expecting a lesson in how broken the American healthcare system truly is. I came because my son needed braces, and back home, the quote nearly made me stop breathing. Almost four thousand dollars for a mouthful of metal. Four thousand for […]

Using Social Listening to Identify Trends In Car Finance Mis-Selling and Claims The car finance industry has become a growing topic of discussion online. From customer experiences to regulatory updates, thousands of conversations are taking place across social media, forums, and online communities every day. Within this digital noise lies a wealth of insight about […]

Emerging RegTech Startups: Shaping the Future of Compliance In the modern dynamic digital economy, compliance has ceased being a back-office operation, and it is now a strategic requirement. With the increasing sophistication of financial crimes, data breaches, and privacy violations, companies are resorting to new-fangled technology to ensure that they remain on the right side. […]