Carma Spence's Blog

How Book Writing Clarity Removes Hidden ResistanceCoffee with Carma | Episode 422

Most experts think their book is delayed because they don’t have enough time. But that’s not what’s really happening. This episode of Coffee with Carma breaks down the deeper reasons behind stalled progress. It covers five principles, from unclear direction to subconscious resistance. If your book keeps getting pushed aside, you’ll start to see why your book is delayed. And learn what actually moves it forward.

Q...

Build Authority Faster
Using an Authority-Building Book StrategyCoffee with Carma | Episode 421

Most experts have no shortage of ideas—but that’s exactly the problem. When everything is important, nothing stands out. This episode breaks down how structure transforms creativity into clarity, helping your book become something your audience understands, remembers, and trusts.

 

Quick Summary:

Most experts have no shortage of ideas—but that’s exactly the problem. When everything is important, not...

Use These Three Moves To Shape an Authority-Building Book
That Does More Than InformCoffee with Carma | Episode 420

What makes a book strategic instead of just impressive? In this episode of Coffee with Carma, I break it down into three simple moves. These steps will help your book do more than share information. You’ll see how the right book can solve the right problem. It will open the right conversation with potential clients. And it will guide the reader to the right decision for them. This...

Turn Your Authority Building Book Into a Client MagnetCoffee with Carma | Episode 419

Not all books build authority. Some create visibility, but leave audiences confused. In this episode of Coffee with Carma , I share five principles for strategic book positioning. These shifts will turn your book into strategic leverage. They will change how your book draws in clients. They will help you shape sales conversations. And they will help your book boost your authority.

 

Quick Summary:

Many expert...

The Shift From Content to Authority Assets

There was a time when publishing more content meant building more authority.

That time is ending.

AI has made it effortless to sound insightful. Thoughtful. Experienced. Even original. The result isn’t better thinking, but a flood of polished sameness. Expertise hasn’t disappeared, but the signals that used to distinguish it have.

And when everyone sounds credible, what used to establish credibility is now questioned, doubted, and ignored.

This is the p...

The Missing Piece in Business Book Marketing

Two experts can have the same skillset, yet only one becomes unforgettable. This episode of Coffee with Carma explores what business leaders can learn about book positioning from the film The Prestige. You’ll discover:

why perception matters more than crafthow positioning shapes authoritywhy readers buy based on meaning, not mechanics

If your book is strong but invisible, the issue may not be quality. It may be positioning.

Quick Summary:

Two exp...

Episode 417 A Simple Book Idea Strategy That Attracts Ideal Clients

Many experts assume their book isn’t working because they need better marketing. But the real issue often begins long before promotion ever starts. The decisions you make before writing determine whether your book attracts clients … or disappears into the digital shelves. This episode ...

April 7, 2026 | Episode 416 Book Positioning Strategy
Before Writing a Business Book Why Most Books Fail To Become a Client-Attracting Book

Most experts assume writing a book automatically builds authority. But many books fail even when well written. They fall short because they lack a book positioning strategy before a word ...

April 4, 2026 | Episode 415 Writing a Book for Business:
3 Decisions That Change Everything
(Inspired by Sliding Doors) How Authority-Building Books Are Shaped Before Writing

Most people think the success of a book comes down to how well it’s written. But the real turning point happens much earlier, before a single word is on ...

April 2, 2026 | Episode 414 Writing a Book That Converts:
3 Steps Before You Start Fix Your Book Positioning Before You Write a Word

Most experts assume their book’s success depends on the writing itself. But in reality, the outcome is determined long before the first chapter is drafted. This episode of Coffee with Carma brea...