Carma Spence's Blog

October 8, 2025 | Episode 342 Writing a Business Book?
5 Honest Questions You Must Ask First Build Your Book Strategy Before You Write a Word

Not every good idea deserves 40,000 words. Before you commit to another book that drains your time, energy, and brand focus, ask yourself these five brutally honest questions. In this e...

October 6, 2025 | Episode 341 Book Idea Validation: 5 Ways
To Know Your Book Is Worth Writing Stop Guessing!
Use These Tools To Test
Your Book Idea’s Demand with Real Data

Is your book idea as strong as you think? Imagine pouring months into writing, editing, and launching … only to realize no one wants it. In this episode of C...

October 3, 2025 | Episode 340 5 Book Marketing Lessons
from The Princess Bride What this 1980s Comedic Fantasy
Can Teach You about Marketing Your Book

You’re writing a book to build your business … not fight the Brute Squad. But if you think book marketing starts after you finish your manuscript? “I would not say such things i...

October 1, 2025 | Episode 339 Build Buzz for Your Book:
5 Proven Strategies Book Launch Tips You Can Use Right Now

Too many authors wait until their book is done to start building excitement. But if you’re writing to attract clients or expand your platform, that delay costs you momentum, visibility, and opportunities. In this...

September 29, 2025 | Episode 338 Book Marketing Strategy:
5 Moves Before You Write a Word Crafting a Client-Attracting Book Begins with Marketing

If you’re writing a book to grow your business, not just share your story, don’t start with a blank page and a big idea. No, if you want your book to successfully achieve that goal,...

Before a reader flips a single page or clicks “Look Inside,” your book cover is already speaking for you. This cover is the handshake extended across the digital aisle, the silent signal of whether your work deserves attention, trust, and investment.

In 2025, this first impression has never mattered more. Online platforms shrink your masterpiece into a thumbnail the size of a postage stamp (or smaller). Algorithms surface or suppress titles based on how clickable they appear. And human readers (...

September 26, 2025 | Episode 337 5 Author Hacks
I Stole from Makeover TV Show Writing Productivity Hacks Straight from Reality TV

Ever notice how those makeover shows manage to turn chaos into a dream space … all under a brutal deadline? Turns out, writing your book has a lot in common with shows like Monster House and Restau...

September 24, 2025 | Episode 336 5 Micro-Commitments for Authors
That Keep Books Moving Forward Build Book Momentum One Small Habit at a Time

If writing your book keeps falling off the radar, it’s not because you’re lazy. More than likely, it’s because your process relies on motivation instead of momentum. Big goals without m...

September 22, 2025 | Episode 335 Morning Routine for Writers:
5 Habits That Fuel Focus, Flow,
and First Drafts Author Productivity Biohacks You Can Use Tomorrow

If your writing time keeps getting hijacked by distractions, decision fatigue, or low energy, the problem may not be your schedule. It may be your morning routine. Wha...

Writing a book is only step one. But without a book marketing strategy in place before you start writing, even the strongest idea risks falling flat. Your marketing doesn’t begin after the manuscript is done. By then, it is too late. If you want your book to attract clients and grow your business, your book marketing needs to begin with the very first spark of your idea.

Think of your book as a seed. How do you nurture that seed? You place it in good soil, prepared before the seed is planted, an...